
Branson's rebellious manifesto teaches risk-taking, boldness, and living fully. His "Just Do It!" philosophy sparked a global entrepreneurial revolution, influencing corporate environmental responsibility worldwide. Ever wonder how a dyslexic school dropout built a $4 billion empire? The answer lies in these 128 game-changing pages.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Richard Branson's life philosophy is disarmingly simple: "Screw it, let's do it!" This mindset has transformed a dyslexic schoolboy into the billionaire founder of the Virgin empire. When faced with a failing business and threatening banks, Branson doesn't retreat-he advances. This approach isn't reckless abandon but calculated boldness. His philosophy centers on embracing opportunity with both hands while maintaining clear-eyed risk assessment. What makes this approach so powerful? It combines optimism with pragmatism. Branson developed what his staff calls his "Dr. Yes" persona-an automatic openness to possibilities others dismiss. This doesn't mean accepting every wild idea, but rather believing that making occasional mistakes is infinitely better than missing opportunities through excessive caution. This philosophy was modeled by his remarkable mother Eve, who once disguised herself as a man during WWII to become a pilot when women weren't allowed to fly. The family ethos was clear: having the courage to try is what truly matters. Consider how this played out when sixteen-year-old Branson started Student magazine from his boarding school's payphone. With pockets full of coins and remarkable chutzpah, he secured 2,500 in advertising by cleverly pitting companies against each other. When asked why he wasn't pursuing university like his parents expected, his response was simple: "Student is a career like anything else... a beginning to my life like university was to yours."
Screw It, Let’s Do It의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Screw It, Let’s Do It을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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