
In "Sales EQ," Jeb Blount reveals why emotional intelligence trumps product knowledge in modern sales. Endorsed by Jeffrey Gitomer as "stunning," this game-changer helps you connect authentically when technology dominates. What separates ultra-high performers? The answer isn't what you think.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
What separates top-performing salespeople from everyone else? It's not product knowledge, charisma, or even work ethic. After two years competing for a major contract against rivals with corporate jets and unlimited entertainment budgets, one salesperson finally got the call. When he asked why they chose his company, the answer was startlingly simple: "We just felt like you guys were a lot like us." Despite exhaustive proposals and technical presentations, the decision came down to comfort and connection. This reveals a truth most sales training ignores-people buy on emotion and justify with logic. Even banking executives making half-million-dollar decisions have been swayed by something as simple as a birthday card. This isn't weakness; it's human nature. When a liquor store played German music on Tuesdays and French on Wednesdays, corresponding wine sales increased-yet customers gave logical reasons for their choices, completely unaware of the influence. In today's marketplace where products are increasingly similar, the ability to manage your emotions while shaping others' becomes your only real competitive advantage.
Sales EQ의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Sales EQ을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Sales EQ을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

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