
Master the psychology of "no" with Jeb Blount's game-changing sales guide. Discover why elite closers embrace rejection and use emotional intelligence to turn objections into opportunities. The book that transformed how top performers handle the most dreaded moment in every sales conversation.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
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Imagine standing before a prospect, heart racing as you prepare to ask for the sale. Weeks of relationship building have led to this moment, yet your mouth goes dry and anxiety floods your system. This universal experience forms the foundation of Jeb Blount's transformative work on sales objections. What makes rejection in sales so uniquely painful? Our brains are literally wired to experience social rejection as physical pain. When someone says "no," the same neural pathways activate as when you break a bone-explaining why Tylenol can actually reduce rejection pain while having no effect on other emotions. This isn't just psychological discomfort; it's biological reality. Our fear of rejection stems from ancient survival mechanisms. For our ancestors, tribal rejection meant death from starvation or predators. This existential threat made rejection-sensitivity an evolutionary advantage that got hardwired into our DNA. Every human has an unfillable need to feel important-to know we matter and belong. When rejected, we experience a cascade of effects: disconnection, negative self-talk, and attacks on our self-worth. This makes sales uniquely challenging because you must actively seek situations where rejection is likely, essentially becoming a "rejection magnet."
Objections의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Objections을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Objections을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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