
Behind Blizzard's legendary games lies a 33-year saga of creativity, betrayal, and corporate warfare. "Play Nice" exposes the company that shaped gaming culture through 300+ insider interviews. How did the creators of World of Warcraft fall from grace? A New York Times bestseller revealing uncomfortable truths.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
In the sprawling halls of BlizzCon, thousands gather not for Disney characters but for orcs and space marines. This phenomenon reveals how Blizzard Entertainment transformed from a tiny California startup into a cultural juggernaut that shaped millions of lives worldwide. The journey from "gameplay first" idealists to corporate behemoth mirrors the epic narratives found in their own games-complete with heroes, villains, and moral complexity. Blizzard's story begins with Allen Adham, a teenager obsessed with arcade games who spent countless hours coding on his Apple II while other kids hung out at malls. At UCLA, he met Mike Morhaime through a playful password prank, creating a partnership that would revolutionize gaming. Despite having stable jobs, they took a leap of faith in 1991, establishing Silicon & Synapse with Frank Pearce in a modest office with minimal resources but boundless determination. What distinguished them from the beginning wasn't business acumen but authentic passion. Unlike the "suit-wearing businessmen" dominating the industry, these were genuine gamers creating for fellow enthusiasts. Job interviews often revolved around candidates' favorite games, as they believed true passion was the essential ingredient for excellence. This created a unique environment where creativity flourished alongside camaraderie-long hours balanced by impromptu gaming sessions and playful antics. But paradise had its shadows. The "frat boy" culture that fostered brotherhood among many employees created significant barriers for women and underrepresented groups. This tension between creative brilliance and cultural toxicity would eventually demand a reckoning that would shake the company to its foundations.
Play Nice의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Play Nice을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Play Nice을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Play Nice 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.