
Before "gamification" was even a term, Charles Coonradt's classic helped companies save millions by turning work into play. Dubbed "The Grandfather of Gamification" by Forbes, his methods transformed giants like Coca-Cola and Boeing. What workplace game could boost your team's performance by 500%?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Why will people pay for the privilege of working harder at play than they will work when paid? This paradox reveals a profound truth about human motivation. Consider the deer hunter who drags himself through his workday, yet springs to life for hunting trips-waking at 4 AM, trudging through freezing blizzards, and paying for the privilege. The difference? Recreation naturally incorporates five motivational principles that work typically lacks: clearly defined goals, better scorekeeping, frequent feedback, personal choice, and consistent rules. Charles Coonradt's revolutionary insight is that we can transform workplace engagement by applying these same principles to professional settings. When Tiger Woods steps onto the golf course or Serena Williams onto the tennis court, they're not merely fulfilling obligations - they're engaging in activities structured to maximize motivation. Meanwhile, most workplaces have stripped away these motivational elements, creating environments where people feel micromanaged rather than empowered. What if we could close this motivation gap? When employees know exactly what "winning" looks like, can track their progress in real-time, receive immediate feedback, exercise meaningful choice in how they achieve objectives, and operate within consistent rules - work becomes less like drudgery and more like play. This isn't just theory - organizations from Coca-Cola to Boeing have implemented these principles with remarkable results.
The Game of Work의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Game of Work을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Game of Work을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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