
Discover why original thinkers succeed in "Originals" - Adam Grant's #1 NYT bestseller that captivated Sheryl Sandberg and Richard Branson. Challenging conventional wisdom with counterintuitive insights, it reveals why the most innovative minds often procrastinate and doubt themselves.
Adam Grant is the #1 New York Times bestselling author of Originals and an organizational psychologist renowned for rethinking how people innovate and challenge the status quo.
A top-rated professor at the Wharton School, Grant explores themes of creativity, non-conformity, and leadership, drawing from his pioneering research on motivation and workplace dynamics.
His expertise is amplified through chart-topping TED podcasts like WorkLife and Re:Thinking, which have garnered over 90 million downloads, and his viral TED Talks on original thinkers and giver-taker dynamics, viewed more than 35 million times.
Grant’s other bestselling books, including Give and Take and Think Again, solidify his reputation as a leading voice in psychology and business. His insights inform practices at organizations like Google, the NBA, and the Gates Foundation. Originals has sold millions of copies worldwide and is translated into 45 languages, cementing its status as a modern classic on fostering innovation.
Originals explores how individuals can champion novel ideas and drive change by challenging the status quo. Adam Grant examines strategies for nurturing creativity, timing ideas effectively, and balancing risk-taking with practicality. The book debunks myths about innovation, emphasizing that originality isn’t about being first—it’s about making ideas resonate through persistence and calculated action.
Entrepreneurs, leaders, creatives, and anyone seeking to foster innovation will benefit from Originals. It’s particularly relevant for those navigating resistance to change, as Grant provides frameworks for persuading skeptics and scaling ideas. The book also appeals to readers interested in psychology, workplace dynamics, and personal growth.
Yes—Originals is a New York Times bestseller praised for its research-backed insights into creativity and leadership. Grant combines academic rigor with engaging storytelling, offering actionable advice for overcoming fear of failure and turning unconventional ideas into impact. It’s been endorsed by thought leaders like Sheryl Sandberg and Malcolm Gladwell.
Grant illustrates these principles with case studies from business, activism, and entertainment.
Grant defines originals as people who identify opportunities for improvement, advocate novel solutions, and take action despite uncertainty. They excel not through innate genius but by rethinking conventions—a mindset he calls “vuja de” (seeing familiar things in fresh ways).
“Vuja de” describes critically examining routine practices to spot hidden flaws or opportunities. Unlike déjà vu, it involves questioning assumptions—like Pixar’s team reimagining animated storytelling or Sara Blakely challenging lingerie norms with Spanx. Grant argues this mindset separates innovators from conformists.
Grant cites examples like the Wright brothers’ incremental aviation experiments and Disney’s phased rollout of Frozen.
Grant disputes the “all-or-nothing” myth, showing how innovators like Warby Parker’s founders maintained day jobs while testing their business. He advocates “systems thinking”—reducing risks through diversification (e.g., launching parallel projects) and securing early buy-in from stakeholders.
Grant analyzes how these originals combined persistence with adaptability to succeed.
Yes. Key strategies include:
Grant also recommends “temporary teams” to bypass bureaucratic inertia.
Grant argues timing is about strategic delay, not speed. Examples include Martin Luther King Jr. waiting for media infrastructure to amplify civil rights messages and Google postponing its IPO until market conditions favored transparency. The book identifies the “middle” of trends as the optimal window for influence.
Some critics argue Grant’s examples focus disproportionately on successful innovators, potentially underestimating systemic barriers. Others note his strategies may work better in flexible environments than hierarchical organizations. However, most praise the book’s practical balance of inspiration and tactical advice.
While Think Again focuses on updating beliefs and embracing doubt, Originals emphasizes initiating change through creativity. Both books share Grant’s signature blend of psychology research and real-world案例, but Originals targets idea generation, whereas Think Again addresses adaptability in thought.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Originals are people who take the initiative to introduce and champion unfamiliar ideas.
The hallmark of originality is rejecting the default and exploring whether a better option exists.
Being original doesn't require being first.
Even experts consistently fail at predicting which ideas will succeed.
Originals의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Originals을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Originals을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Originals 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.
What if everything we believe about successful innovators is wrong? The most impactful originals aren't fearless risk-takers who bet everything on their vision. They're calculated strategists who hedge their bets. The founders of Warby Parker kept their day jobs while revolutionizing the eyewear industry. Phil Knight sold shoes from his trunk while working as an accountant before Nike became iconic. Sara Blakely invested just $5,000 in creating Spanx while maintaining her fax machine sales job for two years. Even Bill Gates took a formal leave of absence from Harvard with his parents' financial backing. The most successful originals manage risk like a diversified portfolio-taking extreme chances in one domain while remaining extraordinarily cautious in others. Research consistently shows entrepreneurs aren't risk-lovers but calculated decision-makers who prefer ventures with higher probability of success over potentially larger but riskier payoffs. What truly distinguishes originals is their refusal to accept defaults. Most people live in what researchers call an "Internet Explorer world," accepting whatever comes pre-installed in their lives. A fascinating study revealed that customer service employees who used Firefox or Chrome stayed in their jobs 15% longer and performed better than those using pre-installed browsers. This wasn't about technical skill but initiative-they had downloaded these browsers rather than accepting defaults, reflecting their approach to life. Originality begins with curiosity-experiencing what Grant calls "vuja de," seeing familiar situations with fresh perspective, as Warby Parker's founders did when questioning why glasses cost more than smartphones. By challenging assumptions rather than accepting them, anyone can begin the journey toward meaningful innovation.