
In "Think Again," Wharton's top-rated professor Adam Grant challenges us to embrace intellectual humility. Endorsed by Brene Brown and translated into 35 languages, this million-copy bestseller asks: What if your greatest strength isn't knowledge, but the willingness to admit what you don't know?
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Have you ever wondered why toddlers question everything while adults cling to certainty? In Mann Gulch, 1949, smokejumper Wagner Dodge faced an advancing wildfire and made a counterintuitive choice. Instead of running uphill with his crew, he lit an "escape fire," burning the grass to create a safe zone. His bewildered team refused to follow this unprecedented strategy. Twelve men died; Dodge survived. This tragedy illuminates how we typically approach challenges. Most of us operate in one of three limiting modes: preacher (defending sacred beliefs), prosecutor (finding flaws in others' reasoning), or politician (seeking approval). Each serves a purpose but closes us off from reconsidering our positions. The alternative? Think like a scientist. Scientists don't protect knowledge-they revise it. They actively seek ways they might be wrong, treating knowledge as a hypothesis rather than truth. This approach works far beyond laboratories. Italian entrepreneurs trained in scientific thinking generated $12,000 in revenue compared to just $300 for the control group because they pivoted twice as often, abandoning failed strategies. Consider BlackBerry's collapse from dominating nearly half the smartphone market to less than 1% by 2014. Co-founder Mike Lazaridis, despite his brilliance, dismissed touchscreens: "Try typing on a touchscreen without looking at it-impossible." He remained in preacher mode, defending rather than rethinking, even as evidence mounted that consumers wanted something different. Surprisingly, intelligence doesn't guarantee adaptability. It can actually make us more vulnerable to fixed thinking, as our analytical skills become weapons to protect rather than test our beliefs.
Think Again의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Think Again을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Think Again을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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