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    Give and Get Employer Branding book cover

    Give and Get Employer Branding by Bryan Adams and Charlotte Marshall Summary

    Give and Get Employer Branding
    Bryan Adams and Charlotte Marshall
    4.05 (107 Reviews)
    BusinessCorp CultureCareer
    개요
    핵심 요점
    저자
    자주 묻는 질문

    Overview of Give and Get Employer Branding

    Revolutionize your path to success with "Give and Take," Adam Grant's bestselling guide that flips conventional wisdom. Endorsed by Sheryl Sandberg and praised by Wall Street Journal, it reveals why givers - not takers - ultimately dominate. What's your workplace style costing you?

    Similar books to Give and Get Employer Branding

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    빠른 요약8분

    저자의 목소리로 책을 느껴보세요

    플래시 카드9개의 인사이트

    핵심 아이디어를 빠르게 캡처하여 신속하게 학습

    「Give and Get Employer Branding」베스트 인용구

    “

    The most effective employer brands don't attract candidates; they repel them.

    ”
    나만의 학습 방법 탐색하기
    Give and Get Employer Branding은 단순한 책이 아닙니다 — Business의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

    빠른 요약 모드 - Give and Get Employer Branding 요약을 8분 만에 읽거나 듣기

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    Give and Get Employer Branding 요약 - 8분

    Give and Get Employer Branding의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

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    플래시 카드 모드 - Give and Get Employer Branding에서 엄선한 9가지 핵심 인사이트

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    Give and Get Employer Branding에서 엄선한 9가지 핵심 인사이트

    Give and Get Employer Branding을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

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    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
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    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
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    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
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    comments
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    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
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    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
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    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
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    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
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    DiscordLinkedIn
    추천 도서 요약
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    인기 카테고리
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    유명인 추천 도서
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    수상작 컬렉션
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    추천 주제
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    연도별 베스트 도서
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    학습 도구
    Knowledge VisualizerAI Podcast Generator
    추천 저자
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 다른 앱
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
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    핵심 내용

    1

    The Traditional Approach Is Broken

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    In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented, diverse candidates—and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. For years, companies have approached employer branding like a sales pitch, trying to seduce candidates with flashy perks and promises of an amazing work environment. But this approach is fundamentally flawed. It leads to a flood of unqualified applicants, wasted time and resources, and ultimately, poor hires who quickly become disillusioned when reality doesn't match the hype. We need a radical shift in how we think about employer branding. Instead of trying to appeal to everyone, we should focus on repelling the many and compelling the few. This may sound counterintuitive, but it's the key to building a workforce of passionate, aligned employees who will drive your organization forward.

    2

    Introducing the Give & Get Framework

    3

    Crafting Your Give & Get EVP

    4

    Bringing Your EVP to Life Through Storytelling

    5

    Activating Your Employer Brand

    6

    Measuring Success and Iterating