Lean Analytics by Alistair Croll and Benjamin Yoskovitz Summary
Overview of Lean Analytics
"Lean Analytics" transforms startup success with data-driven decision making. A decade after publication, it remains the missing piece in the Lean Startup puzzle - praised by Dan Martell as essential reading for both startups and established organizations seeking growth through actionable metrics.
Similar books to Lean Analytics
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핵심 내용
Why Most Startups Fail-And How Data Changes Everything
Ninety percent of startups fail. That's not pessimism-it's reality. Yet some companies defy these odds, transforming from scrappy ideas into industry giants. What separates the winners from the wreckage? The answer isn't better ideas or harder work-it's better measurement. Most founders chase vanity metrics that feel good but drive nothing. They celebrate website traffic while ignoring conversion rates, boast about user signups while hemorrhaging customers through the back door. Lean Analytics offers something different: a disciplined framework for knowing what to measure, when to measure it, and how to act on what you discover. Imagine trying to steer a ship while watching fifty different compasses simultaneously. That's how most startups operate-tracking dozens of metrics without knowing which one actually matters. The solution is deceptively simple: identify your One Metric That Matters (OMTM) and make it your North Star. This isn't a permanent choice-your OMTM evolves as your business grows. Early on, it might be customer interview scores. Later, user engagement or revenue per customer. The magic happens when everyone from engineering to marketing wakes up asking the same question: "How do we move this number?" Consider Moz, the SEO software company. Despite having access to countless analytics, they obsess over "Net Adds"-new paid subscribers minus cancellations. This single metric instantly reveals whether their business is growing or shrinking. When their lead investor Brad Feld suggested tracking fewer KPIs, it wasn't laziness-it was wisdom. Too many metrics create paralysis, not insight.
The Five Critical Stages Every Startup Must Navigate
Why Your Business Model Determines Your Metrics
Growth Hacking and Building Your Penny Machine
The Product-Market Fit Pivot
Setting Goals That Actually Mean Something
From Startup to Institution: Sustaining the Data-Driven Culture
빠른 요약 모드 - Lean Analytics 요약을 10분 만에 읽거나 듣기
Lean Analytics의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - Lean Analytics에서 엄선한 9가지 핵심 인사이트
Lean Analytics을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
재미있게 모드 - Lean Analytics의 교훈을 24분 스토리로
생생한 스토리텔링을 통해 Lean Analytics을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
개인화 모드 - Lean Analytics 요약을 0분 만에 읽거나 듣기
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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