
Revolutionize product design with "Lean UX" - the award-winning guide that transformed how tech teams collaborate. Going beyond deliverables to outcomes, Gothelf's methodology has influenced global industries by combining design thinking with agile development. What if your greatest products are waiting in untested assumptions?
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Picture a designer spending three weeks crafting pixel-perfect mockups, only to watch developers build something entirely different because they misunderstood the intent. Or imagine a team launching a beautifully documented feature that nobody uses. These scenarios play out daily in organizations worldwide, revealing a fundamental mismatch: our design processes evolved for manufacturing-where you can't change a car door after production begins-but software has no such constraints. We can update continuously, yet we still design as if every decision is permanent. Lean UX emerged from this tension, offering a radically different approach. Instead of treating design as a solitary craft that produces deliverables, it reimagines design as collaborative problem-solving focused on outcomes. The shift is profound: from "Did I create beautiful wireframes?" to "Did we solve the customer's problem?" This isn't about abandoning craft-it's about channeling that craft toward what actually matters. Lean UX synthesizes three powerful movements into something greater than their sum. Design thinking contributes solution-focused methods that tackle business challenges creatively, encouraging teams to work beyond traditional boundaries. Agile development adds principles that value working software over comprehensive documentation, customer collaboration over contract negotiation, and responding to change over following rigid plans. The Lean Startup method introduces the build-measure-learn feedback loop, minimizing risk through rapid experimentation. What makes this synthesis transformative is how it addresses software's unique nature. Unlike physical products, software can evolve continuously. Lean UX embraces this reality by stripping away heavy documentation in favor of building shared understanding across teams. Rather than spending weeks perfecting wireframes in isolation, practitioners sketch ideas with developers at whiteboards, immediately identifying technical constraints and opportunities. Instead of creating comprehensive specifications that become outdated before implementation, they build just enough shared understanding to start creating working software that can be tested with real users. This represents a fundamental shift from "getting it all figured out first" to learning through making and measuring-from comfort to effectiveness.
Lean UX의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Lean UX을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Lean UX을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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