
From failure to insurance sales superstar, Frank Bettger's Dale Carnegie-endorsed classic reveals the transformative power of enthusiasm. Learn the 13-week self-improvement plan that turned Bettger's career around - the same techniques that have inspired millions across a dozen languages since 1949.
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A baseball manager once fired a young player for being lazy. The player wasn't actually lazy-he was terrified, moving slowly to mask his fear. That rejection became the catalyst for one of history's most influential sales careers. What if the obstacles holding you back aren't weaknesses at all, but simply emotions you haven't learned to harness? This is the story of how Frank Bettger transformed himself from a $25-a-month minor leaguer into a sales legend whose principles still guide companies like IBM and Google-and earned Warren Buffett's lifelong endorsement. After that humiliating firing, Bettger faced a choice: wallow in self-pity or experiment with something radical. He couldn't feel enthusiastic, but he could act enthusiastic. When he got another chance with New Haven, he threw himself into the role-literally. He ran everywhere, threw the ball hard, slid aggressively, even in 100-degree heat. Within ten days, newspapers dubbed him "Pep" Bettger, and his income jumped 700%. Two years later, he was playing for the St. Louis Cardinals.
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