
In "Great by Choice," Collins reveals why some companies thrive amid chaos after nine years of rigorous research. The "20 Mile March" concept has revolutionized leadership thinking, with tech entrepreneur Jason Shen calling it essential for startups. What's your discipline-to-luck ratio?
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Why do some companies thrive during chaos while others collapse? After nine years of rigorous research, Jim Collins discovered something counterintuitive: the most successful companies in turbulent times weren't necessarily the boldest risk-takers or most innovative visionaries. They were disciplined, methodical, and even somewhat paranoid. These "10X companies" outperformed their industry indexes by at least 10 times over 15+ years in extremely unpredictable environments. A $10,000 investment in these exceptional performers would have grown to over $6 million by 2002 - 32 times better than the general market. What made Southwest Airlines soar while Pacific Southwest Airlines, with the same business model, disappeared? The answer challenges everything we think we know about success in uncertainty.
Great by Choice의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Great by Choice을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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