
Jim Collins' essential guide transforms entrepreneurs into visionaries. Netflix CEO Reed Hastings memorized the first 86 pages - it's that revolutionary. With timeless principles and "The Map" framework, discover how disciplined people, thought, and action build enduring greatness.
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Why do some companies soar while others stagnate? It's a question that haunts every entrepreneur lying awake at 3 AM, every executive staring at disappointing quarterly results. Here's the uncomfortable truth: greatness isn't about luck, timing, or even brilliant strategy. It's about making a series of deliberate, disciplined choices that most organizations simply won't commit to. When Jim Collins and Bill Lazier set out to update their classic work, they weren't just refreshing old ideas-they were synthesizing decades of research into companies that achieved something extraordinary: sustained excellence in a world where 88% of Fortune 500 companies eventually vanish. What they discovered challenges nearly everything we think we know about building successful organizations. The sobering reality: fewer than 15% of original Fortune 500 companies from 1955 remained on the list by 2008. Most organizations don't endure as great enterprises. Yet some do sustain greatness for decades, proving it's possible. Greatness isn't about size-a small local restaurant can be great if it would be terribly missed if gone.
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