
Discover the leadership bible that's shaped 3 million leaders worldwide. With 7 editions across 20+ languages, Kouzes and Posner's research-backed framework has transformed Apple, HP, and countless Fortune 500s. What leadership secret made Wall Street Journal name Kouzes among America's best executive educators?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
When Frances Hesselbein took over the struggling Girl Scouts in 1976, she didn't issue top-down directives. Instead, she asked powerful questions: "What is our mission?" and "Who are our customers?" Through this approach, she transformed a declining organization into a vibrant movement. This exemplifies the core message of "The Leadership Challenge" - leadership isn't about position or power, but about how ordinary people accomplish extraordinary things through specific, learnable practices. After analyzing thousands of "personal-best leadership experiences" across cultures and industries, James Kouzes and Barry Posner discovered that exemplary leadership follows a consistent pattern regardless of context. Their framework has become the gold standard for understanding leadership, with over two million copies sold worldwide. What makes their approach so powerful? It's both evidence-based and deeply human - focused not on abstract theories but on practical behaviors anyone can develop.
The Leadership Challenge의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Leadership Challenge을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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