
In "Grit to Great," advertising legends Thaler and Koval reveal why perseverance trumps talent. Endorsed by James Patterson, who declares: "You don't need brilliance to succeed - you need this book." Discover why grit, not genius, creates extraordinary success stories.
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Ever wonder why some people achieve the impossible while others with seemingly more talent fall short? Steve Jobs had a mediocre GPA. Michael Jordan was cut from his high school basketball team. Colin Powell was an average student with little self-confidence. What transformed these ordinary beginnings into extraordinary success stories wasn't natural talent-it was grit. Those iconic Aflac Duck commercials that seemed so effortless? They required a full year of production with thirty team members working through endless rejections and setbacks. Success isn't about having special gifts-it's about stamina and resilience. Without consistent application and hard work, talent remains merely potential-"a masterpiece unpainted." When psychologist Angela Duckworth developed a simple twelve-point scale to measure grit, she discovered something surprising: sometimes there was a negative correlation between high IQ and grit. Those with higher intelligence often gave up more quickly when faced with difficult tasks, while those with comparatively lower IQs had developed grittier problem-solving approaches through necessity. Even Google stopped asking for transcripts and GPAs, finding they "don't predict anything." Instead, what matters is "results intelligence"-the ability to deliver under pressure and bounce back from difficulties.
Grit to Great의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Grit to Great을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Grit to Great을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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