Go for No! Yes is the Destination, No is How You Get There by Richard Fenton Summary
Overview of Go for No! Yes is the Destination, No is How You Get There
Revolutionizing sales psychology, "Go for No!" flips rejection from fear to fuel. Tom Hopkins endorsed this 2008 bestseller that transformed business culture by asking: What if every "no" is actually a step toward success? Embraced by top entrepreneurs worldwide.
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핵심 내용
The Most Dangerous Success You'll Ever Have
Picture a salesman closing three major deals before lunch-his personal best. He's calling his wife from a phone booth, practically floating with excitement. Their Hawaii vacation fund just got a $3,200 boost. Most people would call this a winning day. But what if I told you this moment of triumph was actually the beginning of his downfall? Eric Bratton thought he'd earned an early finish. Three sales meant paperwork, sure, but also time to catch the Lakers game and maybe squeeze in some golf. He'd hit 75% of his monthly quota with days to spare. Why not celebrate? Here's the uncomfortable truth: Eric's three wins were setting him up for his greatest failure. Not because he succeeded, but because he stopped. He confused progress with arrival, momentum with completion. That night, loading his golf clubs while his wife teased him about playing midweek, Eric fell asleep dreaming of birdies and eagles-not realizing he was about to learn the most counterintuitive lesson of his career. Success isn't just about winning. It's about what you do after you win.
When Your Future Self Shows Up Uninvited
The Revelation That Changes Everything
From Tolerating Rejection to Craving It
The Pike Syndrome and the Courage to Keep Bumping Your Nose
If You're Going to Fail, Fail Big
Living the Philosophy: From Dream to Destiny
빠른 요약 모드 - Go for No! Yes is the Destination, No is How You Get There 요약을 8분 만에 읽거나 듣기
Go for No! Yes is the Destination, No is How You Get There의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - Go for No! Yes is the Destination, No is How You Get There에서 엄선한 10가지 핵심 인사이트
Go for No! Yes is the Destination, No is How You Get There을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
재미있게 모드 - Go for No! Yes is the Destination, No is How You Get There의 교훈을 22분 스토리로
생생한 스토리텔링을 통해 Go for No! Yes is the Destination, No is How You Get There을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
개인화 모드 - Go for No! Yes is the Destination, No is How You Get There 요약을 0분 만에 읽거나 듣기
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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