
Master negotiator William Ury reveals how saying "no" can strengthen relationships, not destroy them. Harvard's negotiation expert teaches his transformative "Positive No" technique - the same approach that's reshaped corporate training programs worldwide. What could you achieve by refusing the right way?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Your boss asks you to take on yet another project when you're already drowning. Your friend requests a favor that would derail your weekend plans. Your child demands something you know isn't right. In these moments, a knot forms in your stomach. Say Yes and betray yourself. Say No and damage the relationship. It's a trap we fall into daily, believing we must choose between protecting ourselves and preserving connections. But what if this entire dilemma rests on a false premise? What if the most powerful No actually strengthens relationships rather than destroying them? The secret lies in a counterintuitive truth: an effective No isn't rooted in what you're against-it flows from what you're for. This simple insight transforms everything. When you say No to protect something you deeply value, you're not rejecting the other person. You're honoring yourself and, paradoxically, respecting them enough to be honest. This is the essence of the Positive No-a three-part structure that affirms your values, establishes boundaries, and opens new possibilities. It's a marriage of language's two most fundamental words, bringing together Yes for community and connection with No for individuality and protection.
The Power of a Positive No의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Power of a Positive No을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Power of a Positive No을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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