
In "Bring Your Human to Work," Wall Street Journal bestseller Erica Keswin reveals how authenticity transforms business success. Featuring case studies from Lyft and Starbucks, this guide sparked a workplace revolution - where human connection isn't just nice, but necessary for survival.
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In today's hyperconnected yet paradoxically disconnected workplace, something vital has gone missing. We've created a digital Wild West where technology dominates but human connection suffers. Erica Keswin's groundbreaking work arrives at a critical moment - when 75% of the global workforce will soon be millennials demanding meaningful work and authentic cultures. What makes human-centered workplaces so powerful isn't just that they feel good - they deliver measurable results. Companies embracing authentic practices see dramatic improvements in recruitment, retention, and revenue. The most successful businesses today aren't just profitable - they're profoundly human. This isn't a feel-good philosophy but a strategic advantage: when we honor relationships in our digital age, we create workplaces where people and profits thrive together. Ellen Bennett transformed kitchen aprons into a booming lifestyle brand through one simple principle: "Be real, and encourage other people to be real." Her company now outfits over 5,000 restaurants worldwide because she understood what research confirms - emphasizing workers' authentic selves leads to greater retention and customer satisfaction. JetBlue demonstrates how values drive everything. New hires experience total "Blue-Juice indoctrination" where core values - Safety, Integrity, Caring, Passion, and Fun - come alive through powerful stories. Despite controlling only 5% of air travel seats, they've grown revenue nearly threefold over ten years by making these values their organizational glue.
Bring Your Human to Work의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
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