
"Ask" revolutionizes leadership through the power of curiosity. Endorsed by Seth Godin and Jim Collins, this 304-page guide transforms relationships by unlocking what remains unsaid. What if asking better questions - not having all the answers - is your untapped superpower?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
When Jeff Wetzler was chief learning officer at Teach For America, he received an urgent phone call that shattered his confidence. A major summer institute was on the brink of collapse-just months before launch. The shocking part? His team had known about these critical problems for weeks. Despite regular check-ins and what he thought was open communication, no one had said a word. This wasn't about incompetence or malice. It was about something far more universal: the vast chasm between what people know and what they're willing to share. Here's the uncomfortable truth-we're terrible at reading minds. Research shows we're barely more accurate than a coin flip when guessing what others think or feel. Yet we walk through life convinced we understand our colleagues, partners, and children. This false confidence costs us dearly. The solution sounds absurdly simple: just ask. But as Wetzler discovered, asking is a skill most of us never learned. We've been taught to speak persuasively, to present confidently, to argue convincingly-but rarely to draw out the wisdom hiding in the minds around us. Picture a page divided down the middle. On the right side, write what was actually said in your last difficult conversation. On the left, write everything you thought but didn't say. This exercise, developed by Harvard professor Chris Argyris, reveals a startling pattern-our most valuable insights often remain trapped in this "left-hand column," never making it into actual dialogue. Four types of critical information typically stay hidden: the struggles we desperately need help with, our true thoughts about important issues, honest feedback that could help others improve, and our wildest ideas that might sound crazy. When this information remains locked away, we make worse decisions, miss creative breakthroughs, and watch relationships slowly deteriorate. The statistics are sobering. Over 85% of managers have kept silent about important concerns with their bosses. Nearly half of employees don't feel comfortable speaking up about issues that worry them. And this isn't just a workplace problem-between 60-80% of Americans withhold relevant health information from their doctors, fearing judgment. Even in our most intimate relationships, we hold back what matters most. The cost is invisible but enormous-trapped wisdom that could transform our decisions, teams, and communities if only we knew how to unlock it.
Ask의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Ask을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Ask을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Ask 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.