Building Social Business
Building Social Business 개요
Nobel laureate Muhammad Yunus reveals how businesses can solve social problems while remaining profitable. His revolutionary model, embraced globally, challenges traditional capitalism. What if companies prioritized humanity over profits? Discover why even corporate giants are adopting this world-changing approach.
Building Social Business의 핵심 주제
- poverty alleviation
- non-dividend business models
- sustainable development
- microfinance systems
- social impact investment
Building Social Business의 명언
A social business is a company that is cause-driven rather than profit-driven.
Capitalism with a human face.
Partial commitment destroys the entire attitude.
Humans are one-dimensional profit-maximizers.
Building Social Business의 등장인물
- Muhammad YunusAuthor and founder of the social business movement
저자 소개
Building Social Business의 저자 소개
Muhammad Yunus, Nobel Peace Prize laureate and pioneering economist, is the visionary author of Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs. Renowned for inventing microfinance and founding Grameen Bank, Yunus has dedicated his career to redefining economic systems to combat poverty. The book, a cornerstone in social entrepreneurship literature, expands on his revolutionary concept of social businesses—companies designed to solve societal problems while remaining self-sustaining.
A Fulbright scholar and Vanderbilt University PhD graduate, Yunus’s work is rooted in decades of grassroots experience in Bangladesh, where Grameen Bank’s microcredit model lifted millions from poverty. His earlier bestselling book, Banker to the Poor, details this journey and has been translated into over 20 languages. A frequent speaker at institutions like the World Economic Forum and TED, Yunus has also advised the United Nations and received the U.S. Presidential Medal of Freedom.
Building Social Business has inspired global initiatives, including Yunus Social Business, an incubator for social enterprises across 10 countries. Translated into 35 languages, the book has sold over 1.5 million copies worldwide, cementing Yunus’s legacy as a catalyst for ethical capitalism.
Building Social Business 요약 다운로드
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이 책에 대한 FAQ
Building Social Business outlines Muhammad Yunus’s vision for a sustainable capitalist model where businesses prioritize solving social problems over profit. It introduces seven principles for creating self-sustaining enterprises that reinvest earnings into expanding their social impact, using real-world examples like Grameen Bank’s microfinance initiatives.
This book is essential for social entrepreneurs, policymakers, and business leaders seeking ethical alternatives to profit-driven capitalism. It’s also valuable for nonprofit professionals interested in transitioning to financially sustainable models and students studying social innovation or economic development.
Yes—it offers actionable frameworks for addressing poverty, healthcare gaps, and environmental issues through market-based solutions. Yunus blends theory with case studies, making it both inspirational and practical for readers aiming to create systemic change.
- Social objective focus: Prioritize solving human problems over profit.
- Financial sustainability: Cover costs without relying on donations.
- Non-dividend model: Reinvest profits into growth or new ventures.
- Environmental responsibility: Operate eco-consciously.
- Fair wages/working conditions: Ensure ethical labor practices.
- Joy-driven work: Cultivate employee satisfaction.
- Long-term vision: Commit to enduring social impact.
Unlike nonprofits dependent on donations, social businesses generate revenue through market operations, ensuring long-term sustainability. Funds are recycled indefinitely (e.g., Grameen Bank loans), whereas charity dollars are spent once.
Yunus details Grameen Bank’s microfinance success and partnerships like Grameen Danone, which produces nutrient-fortified yogurt for malnourished communities. These examples demonstrate scalable solutions to poverty and health crises.
Critics argue social businesses may lack scalability in complex markets and struggle to attract investors without profit incentives. Some question whether they can fully replace government or nonprofit roles in systemic change.
While Banker to the Poor focuses on microfinance’s origins, this book expands Yunus’s vision to broader economic reform. It offers structured frameworks for building social enterprises rather than recounting Grameen Bank’s history.
With rising income inequality and climate challenges, its model addresses ESG (Environmental, Social, Governance) demands. The book’s emphasis on ethical capitalism aligns with modern trends like B Corps and impact investing.
- “A charity dollar has one life; a social business dollar has endless lives.”
- “Poverty isn’t created by the poor—it’s created by systems.”
These emphasize sustainability and systemic reform as core themes.
Tech companies can adopt the model by designing affordable solutions for underserved markets (e.g., low-cost solar energy platforms) or using AI to optimize waste reduction in supply chains.
Pair with The Wealth of Nations (classical economics contrast) or Lean Impact (modern social innovation tactics). For corporate perspectives, try Conscious Capitalism.
