
In "Grow the Pie," finance professor Alex Edmans challenges conventional business thinking, proving companies can deliver both purpose and profit. Endorsed as "the most significant book on business purpose yet written," it's sparked debates from Wall Street to the BBC about what truly drives long-term value.
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Imagine a world where businesses don't have to choose between profits and social good. Where creating value for employees, customers, communities, and the environment actually leads to superior returns for investors. This isn't just wishful thinking - it's the evidence-based reality that finance professor Alex Edmans reveals in "Grow the Pie." The fundamental problem with how we view business today stems from a "pie-splitting" mentality - the assumption that the economic pie is fixed, so any gain for stakeholders must come at shareholders' expense. But what if the pie isn't fixed? What if companies could grow the total value created, allowing both shareholders and stakeholders to benefit? Consider Merck's development of Mectizan, a drug that cures river blindness. When CEO Roy Vagelos discovered it could help millions but wouldn't be profitable, he distributed it for free. Traditional thinking would consider this a shareholder loss. Yet by 2019, Merck's stock had outperformed peers by 54%, partly because this decision attracted talented scientists passionate about solving important problems, enhanced the company's reputation with regulators, and built trust with communities. This isn't charity - it's excellence in action.
Grow the Pie의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Grow the Pie을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Grow the Pie을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Grow the Pie 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.