Brand You50 by Tom Peters Summary
Overview of Brand You50
In 1999, Tom Peters revolutionized career thinking with "The Brand You 50," teaching professionals to market themselves like products. Michael Goldhaber of Wired warned: "Without something special about your work, you won't get noticed - or paid much." What's your unique value proposition?
Similar books to Brand You50
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
핵심 내용
The End of Corporate Indentured Servitude and the White-Collar Revolution
Your parents walked through the same company door for 40 years. You won't. The era of corporate loyalty-where a gold watch rewarded decades of faithful service-has vanished like smoke. What we're witnessing isn't just another economic shift; it's a fundamental return to America's entrepreneurial roots. Before giant corporations emerged, this was the "Self-Help Nation," the "Bootstrap Nation" where individuals built their own security through skill and reputation. That world is back, whether we're ready or not. The question isn't whether this transformation will happen-it's already underway. The real question is deceptively simple yet profound: When was the last time you asked yourself, "What do I want to be?" Not what your manager wants, not what your job description demands, but what you genuinely want to create with your professional life. This isn't self-indulgent navel-gazing; it's survival strategy. Because in today's landscape, you face a stark choice: Brand You or Canned You. Here's the uncomfortable truth: 90 percent of white-collar jobs will be completely reinvented within the next decade. For over a century, the efficiency experts aimed their productivity weapons at factory floors. White-collar workers escaped this scrutiny, comfortably insulated in their offices and cubicles. That protection has evaporated. Information systems, artificial intelligence, and global connectivity are dismantling traditional professional work as fundamentally as automation transformed manufacturing. The skills that made you valuable yesterday-basic data analysis, routine documentation, standard project management-are rapidly becoming worthless commodities. Legal research, financial analysis, medical diagnosis-entire professions are being reshaped before our eyes. Michael Goldhaber captures the new reality perfectly: in the attention economy, without special work, you won't get noticed or paid much. Traditional credentials-degrees, certifications, years of experience-mean less every day. The marketplace has become a global talent pool where you compete with brilliant minds across continents. This isn't incremental change; it's a once-in-centuries revolution. The professionals who thrive won't be those with the best credentials but those who develop skills machines cannot replicate: creativity, emotional intelligence, complex problem-solving, and navigating ambiguity.
The Ancient Solution: Brand Yourself and Control Your Package
Your Professional Dashboard and Positioning Tools
Projects Are Your New Professional Currency
Running the Business of Being You
Your Network Is Your Net Worth
Make Your Work Matter
빠른 요약 모드 - Brand You50 요약을 9분 만에 읽거나 듣기
Brand You50의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - Brand You50에서 엄선한 10가지 핵심 인사이트
Brand You50을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
재미있게 모드 - Brand You50의 교훈을 22분 스토리로
생생한 스토리텔링을 통해 Brand You50을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
개인화 모드 - Brand You50 요약을 0분 만에 읽거나 듣기
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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