The Brand Gap by Marty Neumeier Summary
Overview of The Brand Gap
"The Brand Gap" bridges strategy and design, revolutionizing how companies build emotional connections with customers. Neumeier's five disciplines - differentiate, collaborate, innovate, validate, cultivate - transformed branding from logos to experiences. What if your brand isn't just recognized, but deeply felt?
Similar books to The Brand Gap
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핵심 내용
The Brand Gap: Where Gut Feelings Meet Business Strategy
Imagine walking into a store with two identical products at different prices. One costs 40% more, yet you reach for it without hesitation. Why? That's the power of branding-the invisible force that transforms commodities into objects of desire. Marty Neumeier's "The Brand Gap" revolutionizes our understanding of what branding truly is: not a logo or corporate identity, but a person's gut feeling about a product or company. When enough individuals share that same feeling, a brand exists. This deceptively simple insight explains why branding has become the most powerful business tool since the spreadsheet in our choice-saturated, time-starved world. Even Steve Jobs reportedly kept copies at Apple for new team members. The most valuable brands-like Coca-Cola's $70 billion name-represent up to 70% of many companies' market value, yet most brand building happens accidentally rather than by design. The true challenge? Bridging the gap between left-brain business strategy and right-brain creative execution to build what Neumeier calls a "charismatic brand."
The Differentiation Imperative: Stand Out or Fade Away
Creative Collaboration: The Hollywood Model
Innovation: The Courage to Be Different
Validation: Smart Testing That Protects Innovation
Cultivation: The Living, Breathing Brand
Bridging the Gap: Where Magic Meets Logic
빠른 요약 모드 - The Brand Gap 요약을 8분 만에 읽거나 듣기
The Brand Gap의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - The Brand Gap에서 엄선한 9가지 핵심 인사이트
The Brand Gap을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
재미있게 모드 - The Brand Gap의 교훈을 21분 스토리로
생생한 스토리텔링을 통해 The Brand Gap을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
개인화 모드 - The Brand Gap 요약을 0분 만에 읽거나 듣기
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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