An Ugly Truth book cover

An Ugly Truth by Sheera Frenkel & Cecilia Kang Summary

An Ugly Truth
Sheera Frenkel & Cecilia Kang
3.96 (6946 Reviews)
Business
Corp Culture
Technology
개요
핵심 요점
저자
자주 묻는 질문

Overview of An Ugly Truth

Pulitzer-worthy journalists expose Facebook's dark underbelly, where growth trumps ethics. This New York Times bestseller - hailed by Fortune, WIRED, and The Times as a "Book of the Year" - reveals how Zuckerberg's empire sparked election interference and fueled genocide while harvesting your data.

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핵심 내용

1

The Social Media Leviathan: Facebook's Rise to Digital Dominance

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In the halls of Phillips Exeter Academy, a young Mark Zuckerberg was already establishing himself as both a programming prodigy and someone who enjoyed demonstrating his technical superiority. When he arrived at Harvard, this pattern continued with his creation of "FaceMash," which immediately sparked privacy concerns. When confronted, he dismissed it as merely a coding experiment that unexpectedly went viral. Unlike competitors focused on professional networking, Zuckerberg envisioned a casual space where users would freely share personal information-understanding early that collecting open-ended data would be far more valuable than data gathered for specific purposes. In a revealing online chat from this period, Zuckerberg boasted about having access to thousands of students' personal information, noting they "trust me" and infamously calling them "dumb fucks"-an early glimpse into his cavalier attitude toward user privacy that would later shape Facebook's corporate culture. By 2005, Facebook had become Silicon Valley's hottest company, collecting unprecedented user data from millions of college students who checked the site multiple times daily. Zuckerberg's audacity became legendary when he rejected Yahoo's stunning $1 billion buyout offer, believing Facebook could grow exponentially larger. His game-changing News Feed feature, launched in 2006, reorganized content into a personalized stream that dramatically increased engagement despite initial user protests. When faced with backlash, Zuckerberg established his crisis response pattern: acknowledge concerns while insisting users would eventually appreciate the changes.

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The Monetization Machine: How Sandberg Transformed Data into Dollars

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The Culture of Secrecy: Inside Facebook's Corporate Walls

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The Russian Disinformation Campaign: Warnings Ignored

5

From Cambridge Analytica to Myanmar: The Global Consequences

6

The Wartime CEO: Zuckerberg's Power Consolidation

7

The Reckoning: Can Facebook Change Its DNA?

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An Ugly Truth은 단순한 책이 아닙니다 — Business의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

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An Ugly Truth에서 엄선한 8가지 핵심 인사이트

An Ugly Truth을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

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platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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96
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