
Inside WeWork's $47 billion implosion: how Adam Neumann's charismatic cult of personality and unchecked ambition transformed office space into a cautionary tale that shocked Silicon Valley and became required reading for startup founders everywhere.
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A charismatic Israeli entrepreneur with flowing hair convinced the world's smartest investors that his office-sharing company would revolutionize how humanity works, lives, and connects. By 2019, WeWork was valued at $47 billion-more valuable than Ford, FedEx, or Delta Airlines. Then, in a matter of weeks, nearly $40 billion of that value evaporated. This wasn't just a business failure; it was a spectacular collision between one man's messianic vision and an investment world desperate to believe in the next big thing. The story reveals how easily brilliant people can be seduced by charisma, how quickly herd mentality replaces critical thinking, and why the line between visionary and con artist often depends on timing. What makes this tale particularly unsettling is how quickly the lessons were forgotten-within a year, Silicon Valley was back to worshipping founder-CEOs with unchecked power, proving that we're destined to repeat this cycle until we fundamentally rethink how we evaluate ambition.
The Cult of We의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Cult of We을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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