
Everybody Lies reveals how internet data exposes our hidden truths. Named an Economist and PBS Best Book, it's "Freakonomics on steroids" according to Stanford's Raj Chetty. What shocking secrets about racism and sex are we hiding from surveys but telling Google?
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A woman in South Carolina types into Google: "Is my husband gay?" In Mississippi, a man searches for "gay porn" at 2 AM, then immediately follows up with "am I gay test?" Meanwhile, in California, searches for "kill Muslims" spike 400% after a terrorist attack. These aren't isolated incidents-they're windows into our most private thoughts, the ones we'd never admit to friends, family, or even ourselves. What makes these digital confessions so revealing? Unlike social media posts or survey responses, Google searches have no audience to impress. There's no reason to lie when you're alone with a search bar, desperately seeking answers about your marriage, your identity, or your darkest impulses. This raw honesty creates something unprecedented: a massive database of human truth. We're all liars. Not malicious ones, necessarily, but liars nonetheless. When researchers ask how often we attend church, donate to charity, or vote in elections, we consistently inflate our virtue. A classic 1950s Denver study exposed this pattern: people claimed they voted when records proved otherwise, overstated their charitable giving, and misrepresented their church attendance. Fast forward to today-40% of Americans claim weekly church attendance, yet actual headcounts suggest only 20% show up. College graduates routinely exaggerate their GPAs by half a point or more. This "social desirability bias" has plagued researchers for decades, making it nearly impossible to understand what people actually think and do. Enter the digital confession booth. Google searches meet every condition for brutal honesty-they're private, anonymous, and most importantly, there's genuine incentive to be truthful. If you're worried about depression symptoms or need information about an embarrassing health condition, lying to Google only hurts yourself. This creates what amounts to digital truth serum, revealing patterns that traditional research methods consistently miss.
Everybody Lies의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Everybody Lies을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Everybody Lies을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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