
Forget multitasking. Devora Zack's neuroscience-backed manifesto reveals why focusing on one thing actually makes you more productive. Did you know your brain physically cannot multitask? Business leaders swear by this counterintuitive approach that's transforming workplace efficiency and personal satisfaction worldwide.
Devora Zack, bestselling author of Singletasking: Get More Done—One Thing at a Time, is a globally recognized leadership consultant and CEO of Only Connect Consulting. With an MBA from Cornell University and certifications in Myers-Briggs and Neuro-Linguistic Programming, Zack combines academic rigor with practical strategies to enhance productivity and workplace efficiency. Her expertise in debunking multitasking myths stems from over two decades of advising organizations like Deloitte, the Smithsonian, and the U.S. Department of Homeland Security.
Zack’s other notable works include Networking for People Who Hate Networking and The Cactus and Snowflake at Work, which explore personality-driven strategies for professional success.
A frequent keynote speaker for institutions such as London Business School and Pfizer, she has been featured in major media outlets including Forbes, The Wall Street Journal, and CNN. Her consulting firm was honored as USDA’s Woman-Owned Business of the Year, underscoring her impact on organizational leadership. Singletasking has become a go-to resource for professionals seeking focused, sustainable productivity in an increasingly distracted world.
Singletasking by Devora Zack debunks the myth of multitasking, arguing that focusing on one task at a time boosts productivity, reduces stress, and improves work-life balance. Backed by neuroscientific evidence, the book offers practical strategies like minimizing distractions, batching tasks, and managing expectations to help readers achieve more by concentrating on a single activity.
Professionals, students, entrepreneurs, and anyone overwhelmed by multitasking will benefit from this book. It’s ideal for those seeking to enhance focus, reduce stress, and improve efficiency in both work and personal life. Zack’s actionable advice is particularly valuable for leaders aiming to foster healthier team dynamics.
Yes. Endorsed by thought leaders like Ken Blanchard and David Bach, Singletasking combines scientific research with relatable anecdotes and step-by-step techniques. It’s a concise, evidence-based guide for anyone struggling with modern distractions and seeking sustainable productivity.
Zack cites studies showing the brain cannot effectively handle multiple tasks simultaneously. Switching between tasks drains cognitive resources, while focused work aligns with the brain’s natural wiring for deeper engagement and better retention.
The book provides tools to manage email overload, meeting fatigue, and constant connectivity. Zack emphasizes clear communication to reset colleagues’ expectations and advocates for “tech-free” periods to reclaim concentration.
Some readers may find its approach overly idealistic in fast-paced industries requiring rapid task-switching. However, Zack counters that strategic singletasking—prioritizing key tasks—still applies, even in dynamic environments.
While Atomic Habits focuses on habit formation and Deep Work on elite concentration, Singletasking offers a middle ground with bite-sized, immediately applicable tactics for everyday productivity. It’s less academic but highly pragmatic.
Yes. By advocating presence over divided attention, the book suggests singletasking fosters deeper connections. Examples include active listening without device interference and dedicating undistracted time to loved ones.
As a Cornell MBA graduate, leadership consultant, and author of Networking for People Who Hate Networking, Zack blends academic rigor with real-world insights. Her expertise in neurolinguistic programming underpins the book’s focus on behavioral change.
In an era of AI-driven distractions and remote work burnout, the book’s emphasis on intentional focus helps readers navigate information overload. Its principles align with trends like digital minimalism and mindfulness.
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Multitasking doesn't exist.
People can't multitask well, and when they claim they can, they're deluding themselves.
Everything else disappears.
Overloading yourself with too many competing stimuli literally shrinks the brain.
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What if everything you believed about getting things done was backward? We've been taught that juggling multiple tasks simultaneously is the hallmark of success-that the ability to answer emails during meetings while mentally planning dinner makes us efficient, capable, modern professionals. Yet neuroscience reveals a startling truth: multitasking is a myth. Your brain cannot focus on multiple things at once. What feels like multitasking is actually rapid task-switching, and it's costing you far more than you realize. Every time you shift attention between tasks, your brain pays a cognitive tax-releasing stress hormones, shrinking your prefrontal cortex, and reducing your capacity for problem-solving. Studies show that distracted driving alone kills tens of thousands annually in the U.S., with economic costs reaching $871 billion. Even walking while texting has become deadly, with pedestrian injuries involving phones tripling between 2004 and 2010. We're not just less productive-we're literally endangering ourselves and others. The solution isn't doing more; it's doing one thing completely.