
In "Stick with It," UCLA professor Sean D. Young reveals the SCIENCE framework that turns fleeting intentions into lasting habits. This #1 Wall Street Journal bestseller breaks down behavior change into seven psychological forces - making personal transformation surprisingly achievable. What's your impossible goal?
Sean D. Young, #1 Wall Street Journal and international bestselling author of Stick With It, is a leading expert in behavioral science and digital technology.
A Stanford-trained psychologist and UCLA medical school professor, he founded the UC Institute for Prediction Technology and Center for Digital Behavior, where his research on habit formation intersects with AI and social media analytics.
His work has been featured in The New York Times, NPR, and Fast Company, and he advises organizations like the National Academies of Sciences on health innovation. Young hosts the BlackBoxPhD blog and Audible podcast, distilling complex behavioral concepts into actionable strategies.
Stick With It—a neuroscience-backed guide to lasting change—has been translated into 12 languages and adopted by Fortune 500 companies for its scalable frameworks to transform personal and organizational habits.
Stick with It explores the science of lasting behavior change, offering evidence-based strategies to overcome obstacles and achieve long-term goals. Sean D. Young, a behavioral psychologist, debunks myths about talent and willpower, emphasizing process over personality. The book covers neuroscience-backed methods like "neurohacks," resilience-building techniques, and seven key forces that drive permanent change, from social incentives to practical steps for habit formation.
This book is ideal for anyone struggling to maintain New Year’s resolutions, fitness goals, or career plans. Professionals in coaching, HR, or behavioral therapy will find actionable frameworks, while individuals seeking science-backed self-improvement tools benefit from its strategies for breaking bad habits and sustaining positive routines.
Young identifies seven forces: Stepladders (small, incremental goals), Community (social support), Important (emotional meaning), Easy (simplifying behaviors), Neurohacks (brain shortcuts), Captivating (engagement triggers), and Engrained (repetition until automatic). Combined, these create a roadmap for turning fleeting intentions into lifelong habits.
While Atomic Habits focuses on habit stacking and The Power of Habit examines cue-routine-reward loops, Stick with It emphasizes personalized processes over one-size-fits-all formulas. Young prioritizes neuroscience and social dynamics, offering strategies like "neurohacks" and community-driven accountability absent in other works.
Yes. The book’s "Stepladders" method breaks overwhelming projects into manageable tasks, while "Captivating" strategies use gamification to sustain focus. Case studies show how teams apply these principles to reduce procrastination and improve adherence to deadlines.
Neurohacks are mental shortcuts to bypass the brain’s resistance to change. Examples include reframing negative thoughts ("I get to exercise" vs. "I have to") and using visualization to activate reward pathways. These tactics make new behaviors feel instinctive rather than forced.
Young explains that diets often fail due to reliance on willpower instead of systems. His "Easy" force simplifies nutrition through pre-planned meals, while "Community" leverages support groups to sustain motivation—a science-backed approach contrasting with restrictive calorie-counting methods.
Some reviewers note the strategies require consistent effort, which may challenge those seeking quick fixes. Others highlight that social incentives (the "Community" force) depend on external factors, potentially limiting effectiveness for socially isolated individuals.
As a UCLA behavioral psychologist and NIH-funded researcher, Young integrates clinical studies on HIV prevention and digital behavior into the book. His work at NASA and Cisco informs practical tech-related advice, like curbing screen addiction using "Engrained" repetition techniques.
Yes. With rising interest in AI-driven behavior apps and remote work challenges, Young’s focus on digital tools ("neurohacks") and self-guided accountability remains timely. Updated examples in recent editions address post-pandemic habit formation.
The "Stepladders" and "Easy" forces are adaptable for parenting. Simplifying tasks (e.g., 5-minute cleanup sessions) and creating engaging routines ("Captivating") help children build habits without resistance, per case studies in the book.
“Change isn’t about who you are—it’s about the process you use.” This encapsulates Young’s thesis that lasting transformation stems from systems, not personality overhauls, empowering readers to focus on actionable steps.
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Willpower is not enough.
Habits are behaviors done with little or no thought.
The key to lasting change is science.
Motivation is not the answer.
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From Columbia University alumni built in San Francisco
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From Columbia University alumni built in San Francisco

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Picture a woman standing in her bathroom, staring at a bottle of pills that could save her life. She knows she should take them. Her doctor has explained the consequences. Yet somehow, she won't. Now multiply this scenario by millions-because medication non-adherence alone costs the U.S. healthcare system $290 billion annually. Here's the uncomfortable truth: intelligence, willpower, and even desperation aren't enough to change behavior. After studying over 25,000 people across fifteen years at institutions like NASA and Stanford, researchers discovered something revolutionary. The problem isn't you-it's that we've been approaching change completely wrong. We've been told to dig deep, find our passion, transform our personality. But what if lasting change has nothing to do with who you are and everything to do with understanding seven psychological forces that drive human behavior? Janja Lalich held advanced degrees and worked as a successful publisher. She was intelligent, educated, and rational. So why did she spend twelve years in a paramilitary-style cult-and even defend the Jonestown massacre when it happened? Her story reveals something unsettling: intelligence provides zero immunity against the forces that shape behavior.