
In "The Smarter Screen," behavioral economist Shlomo Benartzi reveals how digital interfaces secretly manipulate our decisions. Did you know changing screen layouts can make you 40% more likely to add bacon to your pizza? Tech giants are already using these psychological insights to shape your choices.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
The moment you pick up your smartphone, your brain begins to transform. Within milliseconds, your visual system prioritizes the center of the screen while ignoring the edges. Your attention narrows, thinking accelerates, and decision-making shifts toward impulsivity. This cognitive transformation represents one of the most significant behavioral revolutions in human history. With Americans checking phones 150 times daily and spending over 10 hours on screens, we're making more decisions through digital interfaces than ever before. The implications are profound: people order higher-calorie pizzas online than in person, score lower on computerized tests than paper ones, and make dramatically different financial choices on smartphones versus desktops. This cognitive shift happens so quickly and subtly that we never notice it - yet it fundamentally alters how we process information and make choices. Understanding the psychology behind our digital behavior has become essential not just for tech companies but for anyone navigating our increasingly screen-mediated world.
『The Smarter Screen』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The Smarter Screen』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The Smarter Screen』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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