Framers book cover

Framers by Kenneth Cukier Summary

Framers
Kenneth Cukier
3.53 (545 Reviews)
Psychology
Technology
Business
概要
主なポイント
著者
よくある質問

Overview of Framers

"Framers" reveals how mental models drive innovation, from Spotify outmaneuvering Apple to New Zealand's COVID strategy. Box CEO Aaron Levie calls it "brilliant" - discover why reframing challenges is our uniquely human superpower in an AI-dominated world.

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知識を魅力的で例が豊富な洞察に変換

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重要なポイント

1

The Mental Models That Shape Our World

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What if the secret to human progress isn't our ability to gather information, but how we frame it? While artificial intelligence excels at processing data, humans possess a unique superpower: we can imagine what doesn't exist. "Framers" reveals that our greatest advantage lies not in what we know, but in how we structure our thinking. Mental models-or frames-determine what we notice, what we ignore, and ultimately, how we act. Consider Dr. Regina Barzilay's breakthrough discovery of the antibiotic halicin: while other researchers focused on molecular structure, she reframed the problem around function. This wasn't a triumph of artificial intelligence but of human cognition. We don't see reality directly. Instead, we navigate through mental representations that make the overwhelming complexity of the world comprehensible. These frames operate constantly in the background of our thinking, but we can deliberately examine and switch between them. Society's most difficult problems often involve conflicts between different frames-whether viewing a protest as respectful symbolism or disrespect, seeing forests as timber resources or planetary lungs, or approaching pandemic measures through health or freedom lenses. Those who make consistently good decisions are aware of their frames and can choose them deliberately. This transforms framing from an unconscious cognitive process into a practical decision-making tool that enables both individual achievement and societal progress.

2

The Three Elements That Power Human Thinking

3

Reframing: The Art of Seeing Differently

4

The Diversity Dividend: Why Different Minds Matter

5

Society's Cognitive Insurance Policy

6

The Future Belongs to Framers

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
likes
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
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star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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96
likes
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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comments
201
thumbsUp
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
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star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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