
In "The Purpose Effect," Dan Pontefract reveals the sweet spot where personal, organizational, and role purposes intersect. Endorsed by thought leader Nilofer Merchant, this guide transforms workplaces beyond profit-seeking into meaning-driven ecosystems. What if purpose - not technology - is your greatest competitive advantage?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
When 25,000 Market Basket employees walked out in 2014 to protest their CEO's firing, they weren't just defending a boss-they were protecting a purpose-driven workplace that had become central to their lives. This remarkable display of loyalty illustrates what Dan Pontefract calls "The Purpose Effect"-that magical intersection where personal values, organizational mission, and meaningful roles align to create extraordinary results. In a world where only 13% of workers feel engaged, this alignment offers a powerful solution. Like a perfectly balanced three-legged stool, when personal purpose (your life's motivations), organizational purpose (why a company exists), and role purpose (why your position matters) harmonize, everyone benefits. This isn't just feel-good philosophy-purpose-aligned organizations show 30% higher innovation, 40% better retention, and significantly stronger financial performance. The challenge lies in creating this alignment in a business landscape that often prioritizes short-term profits over meaningful work.
『The Purpose Effect』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The Purpose Effect』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The Purpose Effect』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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