Split the Pie book cover

Split the Pie by Barry Nalebuff Summary

Split the Pie
Barry Nalebuff
Business
Communication skill
Leadership
Relationship
概要
主なポイント
著者
よくある質問

Overview of Split the Pie

In "Split the Pie," Yale professor Barry Nalebuff reveals a revolutionary negotiation approach that helped him sell Honest Tea to Coca-Cola. This Axiom Gold Medalist upends traditional bargaining wisdom: What if the secret isn't fighting over the pie, but creating a bigger one together?

Similar books to Split the Pie

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クイックサマリー8分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード10件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

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楽しく魅力的な方法で本を楽しむ

重要なポイント

1

Beyond Win-Win: The Revolutionary Pie Framework

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Imagine you're negotiating to buy a car. The dealer wants $25,000, you're willing to pay $22,000. Most people would meet in the middle at $23,500 and call it fair. But what if there's a more elegant solution? This is the heart of Barry Nalebuff's revolutionary "Split the Pie" approach - a framework so powerful it's influenced negotiations from Coca-Cola acquisitions to NBA labor disputes. The insight is deceptively simple: identify what's truly at stake (the "pie"), then split it equally. This approach transforms negotiation from confrontation into collaboration, creating better outcomes for everyone involved. Most negotiators make a fundamental error: they focus on the total amount rather than what's actually being negotiated. The "pie" isn't the entire deal - it's the additional value created by reaching agreement that wouldn't exist otherwise. Consider this scenario: Alice and Bob must agree how to divide a 12-slice pizza. If they can't agree, Alice gets 4 slices and Bob gets 2. Most people would either split it evenly (6 each) or proportionally based on power (8 for Alice, 4 for Bob). Both approaches miss the mark. What's actually being negotiated? The additional 6 slices that only exist if they agree. Since both parties are equally necessary to create these extra slices, they should split them equally - 3 each - and then add their fallbacks. This gives Alice 7 slices and Bob 5. This approach works even with difficult counterparts who don't care about fairness, because it's based on logic rather than emotion.

2

Myths and Misconceptions in Negotiation

3

Real-World Applications and Case Studies

4

Growing the Pie: Maximizing Value Through Collaboration

5

Strategic Communication and Preparation

6

Handling Difficult Counterparts and Ethical Considerations

7

A Universal Framework for Fairness

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『Split the Pie』は単なる本ではありません—Businessのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

クイックサマリーモード - 『Split the Pie』の要約を8分で読む・聴く

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『Split the Pie』を8分で要約

『Split the Pie』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

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フラッシュカードモード - 『Split the Pie』から厳選した10の洞察

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『Split the Pie』から厳選した10の洞察

『Split the Pie』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

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エンタメモード - 『Split the Pie』のレッスンを20分のストーリーで

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『Split the Pie』のレッスンを20分のストーリーで

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