
Harvard professors reveal the psychological edge that turns average negotiators into dealmaking legends. Used in Fortune 500 boardrooms, this bestseller unpacks how JFK's Cuban Missile Crisis tactics can help you claim hidden value in everyday conversations.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Picture a room full of Harvard MBAs, each convinced they'll outperform three-quarters of their classmates in an upcoming negotiation exercise. The irony? They can't all be right. Yet 68% genuinely believe they will be. This overconfidence isn't stupidity - it's human nature. And it's precisely why brilliant executives routinely destroy millions in value at the negotiating table. Consider the NHL's catastrophic 2004-05 lockout. After sacrificing an entire season's revenue, the players' union accepted a $39 million salary cap - worse than the $42.5 million they'd rejected months earlier. Rational? Hardly. But predictable? Absolutely. The real genius in negotiation isn't about being smarter than others. It's about recognizing the mental traps that ensnare even the brightest minds, then systematically avoiding them. Benjamin Cone owned 7,000 acres in North Carolina. When endangered woodpeckers appeared on his property, he did something that baffled environmentalists and economists alike: he began clear-cutting 500 acres annually. Not for profit - purely to prevent the woodpeckers from expanding their habitat and triggering more restrictions. He destroyed both economic and environmental value because he assumed that if environmentalists wanted something, it must hurt him. This is the fixed-pie bias in its purest form. Cone rejected Habitat Conservation Plans that could have served both his interests and environmental goals because he literally couldn't imagine mutual benefit. His mind had become his opponent.
『Negotiation Genius』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Negotiation Genius』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Negotiation Genius』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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