
In "Grow the Pie," finance professor Alex Edmans challenges conventional business thinking, proving companies can deliver both purpose and profit. Endorsed as "the most significant book on business purpose yet written," it's sparked debates from Wall Street to the BBC about what truly drives long-term value.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine a world where businesses don't have to choose between profits and social good. Where creating value for employees, customers, communities, and the environment actually leads to superior returns for investors. This isn't just wishful thinking - it's the evidence-based reality that finance professor Alex Edmans reveals in "Grow the Pie." The fundamental problem with how we view business today stems from a "pie-splitting" mentality - the assumption that the economic pie is fixed, so any gain for stakeholders must come at shareholders' expense. But what if the pie isn't fixed? What if companies could grow the total value created, allowing both shareholders and stakeholders to benefit? Consider Merck's development of Mectizan, a drug that cures river blindness. When CEO Roy Vagelos discovered it could help millions but wouldn't be profitable, he distributed it for free. Traditional thinking would consider this a shareholder loss. Yet by 2019, Merck's stock had outperformed peers by 54%, partly because this decision attracted talented scientists passionate about solving important problems, enhanced the company's reputation with regulators, and built trust with communities. This isn't charity - it's excellence in action.
『Grow the Pie』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Grow the Pie』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Grow the Pie』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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