
Forget money-only negotiations. "The Bartering Mindset" reveals how value-exchange thinking transforms deals. While traditional negotiators focus on dollars, Gunia's approach - championed in academic circles and organizational conflict studies - unlocks creative solutions that monetary mindsets miss. What could you trade instead of pay?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Picture this: United Airlines violently dragging a passenger off an overbooked flight in 2017. This wasn't just poor customer service-it exemplified what Brian Gunia calls the "monetary mindset" in action. When United needed seats, they saw only one solution: offer increasing amounts of money, then use force when that failed. They couldn't imagine creative alternatives because they were trapped in zero-sum thinking. This monetary mindset develops naturally from our daily transactions. Every time we buy coffee or groceries, we reinforce problematic assumptions: we're on one side of a transaction, interacting with just one party, wanting the opposite of what they want, and believing our gain requires their loss. While these assumptions work for buying coffee, they fail miserably in complex negotiations like buying homes, negotiating salaries, or resolving workplace conflicts. Why do most people still negotiate this way despite decades of research advocating better approaches? Even foundational works like "Getting to Yes" haven't changed real-world practices because they don't address our underlying mindset problem. Given money's ubiquity, it's no surprise that we default to seeing ourselves as combatants seeking the biggest slice of a fixed pie rather than collaborators maximizing everyone's interests.
『The Bartering Mindset』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The Bartering Mindset』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The Bartering Mindset』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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