Misbehaving book cover

Misbehaving by Richard H. Thaler Summary

Misbehaving
Richard H. Thaler
4.16 (23145 Reviews)
Economics
Psychology
Business
概要
主なポイント
著者
よくある質問

Overview of Misbehaving

Thaler's Nobel Prize-winning exploration reveals how humans - not rational "Econs" - make predictably irrational decisions. By challenging economic orthodoxy with humor and insight, "Misbehaving" transformed retirement planning policies worldwide. Ever wonder why opt-out programs work better than opt-in? The answer might surprise you.

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重要なポイント

1

Why We're All Economic Misbehavers

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Ever notice how you'll spend twenty minutes hunting for a coupon to save five dollars on groceries, but wouldn't bother saving the same amount on a $500 laptop? Or how lottery winners often blow their winnings while carefully budgeting their paychecks? For decades, economists dismissed these behaviors as irrelevant quirks. But what if these "quirks" reveal something fundamental about how humans actually make decisions? This question consumed Richard Thaler, an economist who spent forty years documenting how real people deviate from the rational ideal. His work didn't just challenge economic orthodoxy-it birthed an entirely new field called behavioral economics, earning him a Nobel Prize and reshaping everything from retirement policy to tax collection. Economics built its entire foundation on a fictional character called Homo economicus-perfectly rational beings who optimize every decision, never contradict themselves, and process information without bias. Economists loved this character because it allowed them to build elegant mathematical models. There was just one problem: nobody actually behaves this way. Thaler discovered this early in his teaching career through a simple exam. His microeconomics students scored an average of 72 out of 100 points and were furious, despite his explanation that grades would be curved. His solution? Make the next exam equally difficult but worth 137 points instead. Students now averaged 96 points-actually performing worse percentage-wise-but left the classroom delighted. This made no sense in traditional economic theory, where only real outcomes should matter, not arbitrary numerical scores.

2

How Your Brain Manages Money and Makes Decisions

3

The Battle Between Present and Future Self

4

When Economics Meets Morality and Ownership

5

When Markets Misbehave

6

Building a Better World Through Better Choices

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『Misbehaving』は単なる本ではありません—Economicsのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

クイックサマリーモード - 『Misbehaving』の要約を10分で読む・聴く

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『Misbehaving』を10分で要約

『Misbehaving』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

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フラッシュカードモード - 『Misbehaving』から厳選した9の洞察

フラッシュカード
フラッシュカード
『Misbehaving』から厳選した9の洞察

『Misbehaving』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

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エンタメモード - 『Misbehaving』のレッスンを25分のストーリーで

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『Misbehaving』のレッスンを25分のストーリーで

鮮やかなストーリーテリングを通じて『Misbehaving』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

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あなた自身の方法で『Misbehaving』を体験。

何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
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96
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