
Discover why everyday economics isn't boring with "The Undercover Economist" - the book that transformed economic thinking alongside "Freakonomics." Why does Starbucks price coffee that way? What makes used cars so tricky? Even "Freakonomics" author Steven Levitt calls it "a rare specimen" that "brings economics to life."
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Ever wonder why that cappuccino at the train station costs nearly three dollars when the same drink costs half that price just two blocks away? Or why organic bananas command such a premium when they're sitting right next to their conventional cousins? These aren't random pricing quirks-they're carefully orchestrated economic strategies playing out in real time, right under our noses. The invisible hand of economics shapes everything from your morning commute to why some nations thrive while others struggle. Once you understand these hidden forces, you'll never look at a price tag the same way again. What appears to be simple commerce reveals itself as an intricate dance of scarcity, information, and incentives that determines not just what we pay for coffee, but how entire economies rise or fall.
『The Undercover Economist』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The Undercover Economist』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The Undercover Economist』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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