
In "Mindstuck," Michael McQueen reveals why logic fails to change stubborn minds. Endorsed by Mel Robbins and Daniel Pink, this science-backed guide unpacks the psychology of persuasion. What if the secret isn't winning arguments, but preserving dignity while transforming resistance into receptivity?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Have you ever held a glass of perfectly clean, scientifically proven safe recycled water-and still hesitated to drink it? I found myself in exactly this position while meeting Australia's self-proclaimed "poo lady" of water recycling. Despite knowing the water was cleaner than bottled spring water, something visceral stopped me. This moment captures our modern dilemma perfectly: why do we resist facts that contradict our beliefs? In Toowoomba, Australia, opponents defeated a recycling proposal during severe drought by spreading false claims that it would "shrink men's penises." Scientific facts lost to emotional fear campaigns. The irony? Most of us already drink recycled water. Communities downstream of major rivers have been consuming treated wastewater for decades. Our disgust response simply overrides rational understanding-a phenomenon extending far beyond water into virtually every contested issue in modern life, revealing a fundamental truth: facts alone rarely change minds.
『Mindstuck』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Mindstuck』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Mindstuck』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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