
In "How Minds Change," David McRaney reveals the science behind persuasion that's captivated Adam Grant and won the Porchlight Award. Through interviews with former cult members and activists, discover the counterintuitive "deep canvassing" technique that's transforming our divided world - one compassionate conversation at a time.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Think back to the last heated debate you had-maybe about politics, vaccines, or even which superhero franchise is superior. You probably walked away frustrated, convinced the other person was either stubborn or stupid. Here's the uncomfortable truth: they likely felt exactly the same about you. We've all been taught that rational people change their minds when presented with better evidence. Yet in our increasingly polarized world, facts seem to bounce off people like rubber bullets. This isn't because we're broken-it's because we've fundamentally misunderstood how minds actually work. Consider Charlie Veitch, a charismatic British conspiracy theorist who built his identity around believing 9/11 was an inside job. When a BBC film crew took him to meet structural engineers and grieving families, something unexpected happened. The evidence shattered his certainty. He publicly renounced his conspiracy beliefs-and his entire community turned on him viciously, calling him a government plant and threatening his family. The same evidence that changed Charlie's mind didn't budge anyone else. Why? Because changing your mind isn't really about evidence at all. Your experience of reality feels direct and unfiltered, but it's actually a sophisticated hallucination your brain constructs moment by moment. This became spectacularly obvious in 2015 when "The Dress" broke the internet-some people saw it as blue and black, others as white and gold, and neither group could comprehend how anyone could see it differently.
『How Minds Change』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『How Minds Change』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『How Minds Change』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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