
Discover why your brain lies to you. "Mindware" unveils the hidden biases sabotaging your decisions, offering cognitive tools that transform thinking. Nisbett's research reveals a shocking truth: your unconscious mind often makes better choices than your conscious deliberation.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine waking up tomorrow with the ability to see through cognitive illusions that have been clouding your judgment for years. What if you could recognize when your brain is playing tricks on you, spot flawed reasoning in others, and make dramatically better decisions? This is the promise of Mindware - a toolkit for clearer thinking in a world designed to confuse us. Our minds don't perceive reality directly - they interpret it through filters that simplify and organize information. These mental schemas help us navigate an overwhelming world but frequently lead us astray. Consider optical illusions: when two identical rectangles appear dramatically different in size because our brains automatically "lengthen" lines receding into the distance, we're experiencing a perceptual error that mirrors how we misinterpret social situations. These unconscious biases affect us in surprising ways. Hurricanes with female names kill more people because they're perceived as less threatening. Voting in schools increases support for education funding. Red clothing enhances dating appeal. Judges grant more paroles after lunch than before. Even how questions are framed dramatically affects judgment - physicians recommend surgery far more often when told "90% of patients survived" rather than "10% died," though these statements are logically identical. The environment shapes us in ways we rarely notice. In one fascinating study, participants exposed to words associated with the elderly (like "Florida" and "bingo") subsequently walked more slowly when leaving - without any awareness of this influence. Our unconscious minds constantly absorb environmental cues that shape our thoughts and actions through "spreading activation," where one concept triggers related concepts.
『Mindware』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Mindware』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Mindware』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

Mindwareの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。