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    Brainfluence book cover

    Brainfluence by Roger Dooley Summary

    Brainfluence
    Roger Dooley
    3.96 (1423 Reviews)
    BusinessPsychologyEntrepreneurship
    概要
    主なポイント
    著者
    よくある質問

    Overview of Brainfluence

    Discover the science behind buying decisions in "Brainfluence" - the neuromarketing bible translated into nine languages. Roger Dooley reveals 100 psychological triggers that make consumers say "yes" while Fortune 500 marketers quietly implement its brain-hacking strategies. What invisible forces shape your purchasing choices?

    Similar books to Brainfluence

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    クイックサマリー8分

    著者の声を通じて本を感じる

    深堀り42分

    知識を魅力的で例が豊富な洞察に変換

    フラッシュカード9件の洞察

    キーアイデアを瞬時にキャプチャして素早く学習

    エンタメ24分

    楽しく魅力的な方法で本を楽しむ

    「Brainfluence」のベストクォート

    “

    By the time you "decide" to purchase something, your brain has already made the choice.

    ”
    あなたに合った学び方を探す
    『Brainfluence』は単なる本ではありません—Businessのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

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    『Brainfluence』を8分で要約

    『Brainfluence』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

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    フラッシュカードモード - 『Brainfluence』から厳選した9の洞察

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    『Brainfluence』から厳選した9の洞察

    『Brainfluence』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

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    鮮やかなストーリーテリングを通じて『Brainfluence』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

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    DiscordLinkedIn
    注目の書籍要約
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    人気のカテゴリ
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    著名人の読書リスト
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    受賞作品コレクション
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    注目のトピック
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年別ベストブック
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    学習ツール
    Knowledge VisualizerAI Podcast Generator
    注目の著者
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 他のアプリ
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
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    会社概要arrow
    料金arrow
    よくある質問arrow
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    BeFreed
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    重要なポイント

    1

    Why Your Brain Buys What Your Mind Doesn't Choose

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    Have you ever walked into a store for one thing and walked out with five? Or sworn you'd stick to your budget, only to find yourself clicking "checkout" minutes later? Here's the unsettling truth: you weren't really in control. About 95% of your purchasing decisions happen in the unconscious parts of your brain-the regions you can't access through willpower or rational thinking. This isn't marketing hype; it's neuroscience. Harvard professor Gerald Zaltman has spent decades proving that when we explain why we bought something, we're essentially making up stories to justify decisions our conscious minds never actually made. Brain scans reveal our neural circuits reach conclusions a full eight seconds before we become aware of them. By the time you think you've decided to buy that smartphone, your brain already chose it based on how it made you feel-sophisticated, connected, part of something exclusive. The specifications? Those just help you rationalize an emotional decision that's already locked in.

    2

    The Hidden Ache of Every Purchase

    3

    The Forgotten Senses That Seal the Deal

    4

    How Brands Hijack Your Neural Wiring

    5

    The Counterintuitive Psychology of Design and Print

    6

    The Neuroscience of Trust and Lasting Loyalty

    7

    Moving Beyond Manipulation Toward Meaning