
Former Unilever CEO Paul Polman reveals how businesses can thrive by giving more than taking. Under his leadership, Unilever's shareholder returns increased 300% while maintaining top sustainability rankings - proving that courageous companies addressing global challenges create unprecedented value for all stakeholders.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine a world where companies actively solve society's problems rather than create them. When Kraft Heinz launched a $143 billion hostile takeover bid for Unilever in 2017, something remarkable happened. Unilever's purpose-driven business model-often dismissed as idealistic-found defenders from unexpected quarters. Greenpeace offered help. Labor unions mobilized. The groundswell of support helped Unilever maintain independence, and the aftermath proved revealing: Unilever's stock yielded four times the returns of Kraft Heinz over the following years. This wasn't just a corporate battle-it represented competing visions for business itself. Net Positive introduces a revolutionary framework showing how companies can thrive by solving society's problems rather than creating them. It's not about doing less harm-it's about creating more good.
『Net Positive』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Net Positive』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Net Positive』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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