Prosperity book cover

Prosperity by Colin Mayer Summary

Prosperity
Colin Mayer
3.82 (85 Reviews)
Business
Economics
Society
概要
主なポイント
著者
よくある質問

Overview of Prosperity

Colin Mayer's "Prosperity" radically challenges corporate purpose, arguing businesses should prioritize societal good over shareholder profits. Financial Times' Martin Wolf reluctantly agrees with its revolutionary stance. This Oxford professor's manifesto is reshaping how influential economists view capitalism's future - could corporations actually save society?

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深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード6件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

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楽しく魅力的な方法で本を楽しむ

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重要なポイント

1

The Corporation's Crisis of Purpose

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Imagine a world where businesses exist not just to make money, but to solve meaningful problems for society. This isn't some utopian fantasy - it's actually the original purpose of corporations before we lost our way. Today, trust in corporations has plummeted to historic lows, and for good reason. The shareholder-primacy model that has dominated business thinking for half a century has created a system where profit trumps all other considerations. Yet the modern corporation has undergone a dramatic transformation that few fully appreciate. Intangible assets now comprise 85% of US corporate market value, compared to just 20% forty years ago. This seismic shift is exemplified by WhatsApp's $19 billion acquisition despite having minimal physical assets and operating at a loss. We're in a new era - what Colin Mayer calls "the Age of the Mindful Corporation" - but we haven't updated our thinking about what corporations are for. The corporation wasn't born as a profit-maximizing machine. It began as something far more noble. Corporate origins trace to Roman times through institutions that were fundamentally public in nature. The societas publicanorum could continue indefinitely, own property, and raise finance through tradable shares - creating "popular capitalism" two millennia before Margaret Thatcher. Medieval corporations administered towns, established universities, and managed charitable institutions. Even the Catholic Church advanced corporate law during the 11th-13th centuries by granting corporate rights to alms-houses and hospitals. Only in recent history did corporations lose their public purpose, with the profit motive completely overshadowing their public dimension.

2

The Corporation as a Living, Purposeful Organism

3

Measuring What Truly Matters

4

Law as a Creative Force for Purpose

5

Reimagining Finance for the 21st Century

6

Restoring Corporate Consciousness and Integrity

7

Reclaiming the Corporation's Public Purpose

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『Prosperity』は単なる本ではありません—Businessのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

クイックサマリーモード - 『Prosperity』の要約を9分で読む・聴く

クイックサマリー
クイックサマリー
『Prosperity』を9分で要約

『Prosperity』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

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フラッシュカードモード - 『Prosperity』から厳選した6の洞察

フラッシュカード
フラッシュカード
『Prosperity』から厳選した6の洞察

『Prosperity』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

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エンタメモード - 『Prosperity』のレッスンを27分のストーリーで

エンタメ
エンタメ
『Prosperity』のレッスンを27分のストーリーで

鮮やかなストーリーテリングを通じて『Prosperity』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

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パーソナライズモード - 『Prosperity』の要約を0分で読む・聴く

パーソナライズ
パーソナライズ
あなた自身の方法で『Prosperity』を体験。

何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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platform
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254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

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platform
star
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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201
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@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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