What is *Prosperity: Better Business Makes the Greater Good* about?

*Prosperity* challenges the traditional view that businesses exist solely to maximize shareholder profit. Colin Mayer argues this mindset has harmed economies, environments, and societies. Instead, he proposes corporations should prioritize solving societal and environmental issues profitably, redefining their purpose to foster long-term economic and social well-being. The book outlines reforms in corporate governance, ownership, and regulation to align business with broader societal goals.

Who should read *Prosperity: Better Business Makes the Greater Good*?

This book is essential for business leaders, policymakers, and students of economics or sustainability. It’s also valuable for anyone interested in corporate social responsibility (CSR), ethical business practices, or systemic economic reform. Mayer’s insights appeal to readers seeking actionable strategies to align profit with planetary and social health.

Is *Prosperity: Better Business Makes the Greater Good* worth reading?

Yes. Mayer’s well-researched critique of shareholder primacy offers a visionary yet practical blueprint for redefining business success. Its blend of academic rigor, real-world examples, and policy recommendations makes it a timely resource for addressing modern challenges like inequality and climate change.

What are the main ideas in *Prosperity: Better Business Makes the Greater Good*?

- **Purpose over profit**: Profit should be a means to solve human and environmental problems, not an end goal. - **Corporate accountability**: Businesses must prioritize trustworthiness, values, and long-term societal impact. - **Legal and governance reforms**: Mayer advocates for restructuring ownership models, taxation, and regulations to incentivize purpose-driven business.

What arguments does Colin Mayer make against shareholder primacy?

Mayer attributes economic inequality, environmental degradation, and political distrust to the shareholder-first model. He argues this narrow focus undermines innovation, employee welfare, and sustainable growth. Instead, businesses should balance profit with responsibilities to stakeholders like customers, communities, and future generations.

How does *Prosperity* redefine corporate purpose?

According to Mayer, a corporation’s purpose is to “produce profitable solutions to the problems of people and planet.” This shifts the focus from profit maximization to creating value through ethical problem-solving, fostering trust with stakeholders, and aligning operations with societal needs.

What policy changes does Colin Mayer propose in *Prosperity*?

- **Ownership restructuring**: Longer-term investor commitments to align with societal goals. - **Governance reforms**: Boards accountable to a broader range of stakeholders. - **Regulatory incentives**: Tax breaks and legal frameworks rewarding environmental and social contributions.

What are key quotes from *Prosperity: Better Business Makes the Greater Good*?

- “The purpose of business is to produce profitable solutions to the problems of people and planet.” - “Profit is not the objective of business; it is a means to achieving a purpose.” These lines encapsulate Mayer’s argument for reorienting business around societal value.

Prosperity Summary, PDF, EPUB, Audio

Prosperity

Colin Mayer

3.82 (85 Reviews)

Business Economics Society

概要

主なポイント

著者

よくある質問

Colin Mayer's "Prosperity" radically challenges corporate purpose, arguing businesses should prioritize societal good over shareholder profits. Financial Times' Martin Wolf reluctantly agrees with its revolutionary stance. This Oxford professor's manifesto is reshaping how influential economists view capitalism's future - could corporations actually save society?

あなたに合った学び方を探す

クイックサマリー9分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード6件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

エンタメ27分

楽しく魅力的な方法で本を楽しむ

「Prosperity」のベストクォート

What if the corporation's true purpose isn't profit maximization but solving problems for people and planet?

あなたに合った学び方を探す

『Prosperity』は単なる本ではありません—Businessのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

クイックサマリー

『Prosperity』を9分で要約

『Prosperity』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

00:00

フラッシュカード

『Prosperity』から厳選した6の洞察

『Prosperity』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

エンタメ

『Prosperity』のレッスンを27分のストーリーで

鮮やかなストーリーテリングを通じて『Prosperity』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

00:00

パーソナライズ

あなた自身の方法で『Prosperity』を体験。

何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

コロンビア大学卒業生がサンフランシスコで開発

BeFreedは1,000,000の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

今すぐ学習の旅を始めよう

この要約をダウンロード

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Prosperity

Colin Mayer

3.82 (85 Reviews)

Business Economics Society

概要

主なポイント

著者

よくある質問

あなたに合った学び方を探す

クイックサマリー9分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード6件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

エンタメ27分

楽しく魅力的な方法で本を楽しむ

「Prosperity」のベストクォート

What if the corporation's true purpose isn't profit maximization but solving problems for people and planet?

重要なポイント

The Corporation's Crisis of Purpose

00:00

Imagine a world where businesses exist not just to make money, but to solve meaningful problems for society. This isn't some utopian fantasy - it's actually the original purpose of corporations before we lost our way. Today, trust in corporations has plummeted to historic lows, and for good reason. The shareholder-primacy model that has dominated business thinking for half a century has created a system where profit trumps all other considerations. Yet the modern corporation has undergone a dramatic transformation that few fully appreciate. Intangible assets now comprise 85% of US corporate market value, compared to just 20% forty years ago. This seismic shift is exemplified by WhatsApp's $19 billion acquisition despite having minimal physical assets and operating at a loss. We're in a new era - what Colin Mayer calls "the Age of the Mindful Corporation" - but we haven't updated our thinking about what corporations are for. The corporation wasn't born as a profit-maximizing machine. It began as something far more noble. Corporate origins trace to Roman times through institutions that were fundamentally public in nature. The societas publicanorum could continue indefinitely, own property, and raise finance through tradable shares - creating "popular capitalism" two millennia before Margaret Thatcher. Medieval corporations administered towns, established universities, and managed charitable institutions. Even the Catholic Church advanced corporate law during the 11th-13th centuries by granting corporate rights to alms-houses and hospitals. Only in recent history did corporations lose their public purpose, with the profit motive completely overshadowing their public dimension.

The Corporation as a Living, Purposeful Organism

Measuring What Truly Matters

Law as a Creative Force for Purpose

Reimagining Finance for the 21st Century

Restoring Corporate Consciousness and Integrity

Reclaiming the Corporation's Public Purpose

あなたに合った学び方を探す

クイックサマリー

『Prosperity』を9分で要約

『Prosperity』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

00:00

フラッシュカード

『Prosperity』から厳選した6の洞察

『Prosperity』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

エンタメ

『Prosperity』のレッスンを27分のストーリーで

鮮やかなストーリーテリングを通じて『Prosperity』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

00:00

パーソナライズ

あなた自身の方法で『Prosperity』を体験。

何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

コロンビア大学卒業生がサンフランシスコで開発

BeFreedは1,000,000の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

コロンビア大学卒業生がサンフランシスコで開発

BeFreedは1,000,000の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

今すぐ学習の旅を始めよう

この要約をダウンロード

Prosperityの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。

「Prosperity」のベストクォート

「Prosperity」のベストクォート

おすすめの本

重要なポイント

The Corporation's Crisis of Purpose

The Corporation as a Living, Purposeful Organism

Measuring What Truly Matters

Law as a Creative Force for Purpose

Reimagining Finance for the 21st Century

Restoring Corporate Consciousness and Integrity

Reclaiming the Corporation's Public Purpose

おすすめの本

重要なポイント

The Corporation's Crisis of Purpose

The Corporation as a Living, Purposeful Organism

Measuring What Truly Matters

Law as a Creative Force for Purpose

Reimagining Finance for the 21st Century

Restoring Corporate Consciousness and Integrity

Reclaiming the Corporation's Public Purpose

Prosperity by Colin Mayer Summary

Overview of Prosperity

Similar books to Prosperity

「Prosperity」のベストクォート

クイックサマリーモード - 『Prosperity』の要約を9分で読む・聴く

フラッシュカードモード - 『Prosperity』から厳選した6の洞察

エンタメモード - 『Prosperity』のレッスンを27分のストーリーで

パーソナライズモード - 『Prosperity』の要約を0分で読む・聴く

ProsperityのPDFをダウンロード

ProsperityのEPUBをダウンロード

Prosperity by Colin Mayer Summary

Overview of Prosperity

Similar books to Prosperity

「Prosperity」のベストクォート

おすすめの本

重要なポイント

The Corporation's Crisis of Purpose

The Corporation as a Living, Purposeful Organism

Measuring What Truly Matters

Law as a Creative Force for Purpose

Reimagining Finance for the 21st Century

Restoring Corporate Consciousness and Integrity

Reclaiming the Corporation's Public Purpose

クイックサマリーモード - 『Prosperity』の要約を9分で読む・聴く

フラッシュカードモード - 『Prosperity』から厳選した6の洞察

エンタメモード - 『Prosperity』のレッスンを27分のストーリーで

パーソナライズモード - 『Prosperity』の要約を0分で読む・聴く

ProsperityのPDFをダウンロード

ProsperityのEPUBをダウンロード

おすすめの本

重要なポイント

The Corporation's Crisis of Purpose

The Corporation as a Living, Purposeful Organism

Measuring What Truly Matters

Law as a Creative Force for Purpose

Reimagining Finance for the 21st Century

Restoring Corporate Consciousness and Integrity

Reclaiming the Corporation's Public Purpose