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    Categories>Career & Business>Customer Winback
    Customer Winback book cover

    Customer Winback by Jill Griffin & Michael W. Lowenstein Summary

    Customer Winback
    Jill Griffin & Michael W. Lowenstein
    3.53 (15 Reviews)
    BusinessLeadershipEntrepreneurship
    概要
    主なポイント
    著者
    よくある質問

    Overview of Customer Winback

    In "Customer WinBack," Griffin and Lowenstein reveal why recapturing lost customers is 8x more profitable than acquiring new ones. Microsoft and Ford already implement these strategies - could your business be hemorrhaging profits by ignoring the customers who've already left?

    Similar books to Customer Winback

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    “

    The most sophisticated companies view customer relationships as a continuous laboratory for learning.

    ”
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    『Customer Winback』は単なる本ではありません—Businessのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

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    『Customer Winback』を9分で要約

    『Customer Winback』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

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    『Customer Winback』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
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    254
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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
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    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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    "It is great for me to learn something from the book without reading it."

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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
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    なんでも、あなた向けに学ぶ

    DiscordLinkedIn
    注目の書籍要約
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    人気のカテゴリ
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    著名人の読書リスト
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    受賞作品コレクション
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    注目のトピック
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年別ベストブック
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    学習ツール
    Knowledge VisualizerAI Podcast Generator
    注目の著者
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 他のアプリ
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    情報
    会社概要arrow
    料金arrow
    よくある質問arrow
    ブログarrow
    採用情報arrow
    パートナーシップarrow
    アンバサダープログラムarrow
    ディレクトリarrow
    BeFreed
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    © 2026 BeFreed
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    重要なポイント

    1

    The Customer Winback Revolution: Your Competitive Edge

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    Imagine losing 15-20% of your customers annually-a silent hemorrhage most businesses don't even detect. Now imagine recapturing just 5% of those lost customers could increase your profits by 25-125%. This isn't wishful thinking; it's the proven power of customer winback strategies. While most companies obsess over acquiring new customers or retaining current ones, the most profitable businesses have discovered a hidden gold mine: systematically recovering customers who have already left. This counter-intuitive approach is transforming how smart companies operate in today's hyper-competitive marketplace. When First Union implemented a targeted winback program, they recovered 85% of their most valuable defecting customers. Doubleday Direct's "second chance" program successfully reactivated 40% of dormant book club members. These aren't anomalies-they represent a fundamental shift in how businesses should view customer relationships: not as one-time transactions or even ongoing commitments, but as continuous opportunities for learning, reconnection, and growth.

    2

    The Five Types of Customer Defectors (And How to Win Them Back)

    3

    Saving Customers Before They Leave: The CPR Approach

    4

    Building Your Customer Recovery Dream Team

    5

    Making Your Company Defection-Proof

    6

    The Loyalty Lifecycle: From First Purchase to Fierce Advocacy

    7

    Fierce Loyalty Begins Within: Building an Unshakable Team