
Stanford d.school's groundbreaking creativity manual, endorsed by Instagram's co-founder and Google's CMO, offers 80+ exercises transforming how you solve problems. What creative superpower could you unlock? Porchlight Award-winning guide reveals why design thinking revolutionizes leadership in uncertain times.
Sarah Stein Greenberg, author of Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways, is a leading innovation strategist and Executive Director of Stanford University’s Hasso Plattner Institute of Design (d.school).
With over a decade steering the d.school, she has shaped global education through initiatives like “Stanford 2025,” reimagining higher education with concepts such as “missions, not majors.” Her book distills the d.school’s proven methods into actionable exercises, blending design thinking with social impact—themes rooted in her MBA from Stanford and her history degree from Oberlin College. She also serves in advisory roles for organizations like the conservation nonprofit Rare.
A frequent speaker at conferences and universities, Stein Greenberg has appeared on podcasts like People I (Mostly) Admire and You Know How to Live, discussing creativity’s role in solving complex challenges. Her work is leveraged by educators, Fortune 500 leaders, and startups worldwide. Creative Acts for Curious People, published by Ten Speed Press, has become a staple in innovation workshops, translated into multiple languages and adopted by institutions seeking to unlock creative potential.
Creative Acts for Curious People is a practical guide featuring 80+ creative exercises and design thinking strategies curated by Stanford d.school leader Sarah Stein Greenberg. It blends stories, activities, and insights from innovators like IDEO founder David Kelley to help readers tackle challenges through observation, empathy, and experimentation. Topics range from team collaboration to fostering curiosity, with exercises like "Expert Eyes" and "Designing Tools for Teams".
This book is ideal for professionals, educators, and teams seeking to innovate problem-solving methods. It’s particularly valuable for designers, managers, and entrepreneurs aiming to cultivate creativity or apply Stanford’s design thinking principles. Educators will also find its activity-based format useful for workshops or classrooms.
Yes—readers praise its actionable approach to creativity, calling it "a delightful, compelling book" (Mike Krieger, Instagram co-founder). Unlike traditional guides, it prioritizes hands-on learning through assignments like "How to Talk to Strangers," making it a standout resource for practical skill-building. Reviewers highlight its value for sparking innovation in workplaces and personal projects.
Sarah Stein Greenberg is the executive director of Stanford’s d.school, where she’s led programs since 2010. She holds an MBA from Stanford and a history degree from Oberlin. Her work includes co-teaching design thinking courses, advising global companies, and spearheading initiatives like "Stanford 2025," which reimagined undergraduate education.
Core ideas include:
The book emphasizes turning curiosity into actionable ideas through frameworks used at Stanford’s d.school.
Yes. Highlights include:
These activities are designed to challenge habits and spark innovation.
Unlike theoretical guides, it focuses on doing rather than passive learning. Its modular format lets readers jump to relevant exercises, and its contributors—including Google’s Frederik Pferdt and choreographer Aleta Hayes—blend diverse perspectives rarely seen in business books.
Key lessons:
The book underscores experimentation as a path to growth.
Absolutely. Exercises like "Designing Tools for Teams" help resolve conflicts, improve communication, and prototype ideas quickly. The book’s emphasis on rapid iteration and empathy aligns with agile workflows, making it relevant for managers and startups.
Some may find its non-linear structure disorienting, as it avoids a step-by-step narrative. Critics seeking traditional case studies might prefer more theory-heavy alternatives. However, most praise its practicality, calling it "light-hearted yet impactful".
As remote work and AI reshape industries, its focus on human-centered creativity remains critical. Exercises like "Reimagining Meetings" address modern collaboration challenges, while themes of adaptability resonate in fast-changing environments.
Yes. Standouts:
While Don Norman’s classic focuses on product design theory, Greenberg’s book offers hands-on methods for broader challenges. Both emphasize user empathy, but Creative Acts prioritizes actionable exercises over academic analysis.
It’s structured as a toolkit, with vibrant illustrations and standalone assignments. Readers can skip to activities like "Build a Toolkit for Trust" or follow themed pathways for specific goals, making it adaptable to individual needs.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Imperfection doesn't equal failure.
Creativity often begins with seeing what others miss.
Participants come back transformed-without fail.
Break down key ideas from Creative Acts for Curious People into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Creative Acts for Curious People into rapid-fire memory cues that highlight key principles of candor, teamwork, and creative resilience.

Experience Creative Acts for Curious People through vivid storytelling that turns innovation lessons into moments you'll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

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From Columbia University alumni built in San Francisco

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When David Kelley walked into a Silicon Valley boardroom with his legendary collection of briefcases, he wasn't just showing off accessories. Each briefcase told a story about its intended user-from the rugged outdoorsman to the meticulous executive. This simple demonstration perfectly encapsulated the philosophy that would later become Stanford's d.school: design isn't about creating beautiful objects; it's about solving human problems through deep understanding and creative experimentation. Sarah Stein Greenberg distills fifteen years of groundbreaking design education into accessible exercises that anyone can use-whether you're developing the next revolutionary product or simply trying to think differently about everyday challenges. The book has transformed how major companies approach innovation and has been integrated into curricula at universities worldwide, with celebrities like Reese Witherspoon and Tim Ferriss citing it as essential reading for unlocking creative potential.