What is *A World Gone Social* about?

*A World Gone Social* by Ted Coiné and Mark Babbitt explores how businesses must adapt to thrive in the Social Age, where social media shifts power from corporations to customers and employees. It emphasizes transparency, collaboration, and building trust through genuine engagement. Key themes include the decline of hierarchical structures ("Death of Large"), the rise of agile "nano" teams, and creating OPEN (Ordinary People/Extraordinary Networks) communities.

Who should read *A World Gone Social*?

Business leaders, entrepreneurs, marketers, and HR professionals seeking to navigate the Social Age will benefit from this book. It’s ideal for those aiming to leverage social media for customer loyalty, talent recruitment, and fostering innovation in flat organizational structures. The book also appeals to readers interested in digital transformation and corporate transparency.

Is *A World Gone Social* worth reading?

Yes—it’s a practical guide for adapting to social-driven markets, backed by case studies from companies like Zappos and Southwest Airlines. The authors, recognized as Forbes influencers, offer actionable strategies for building socially enabled teams and avoiding reputational risks. Its insights remain relevant for modern challenges like remote work and AI integration.

What are the key concepts in *A World Gone Social*?

- **Death of Large**: Traditional corporations fail without agility. - **Flat: The New Black**: Hierarchies dissolve in favor of collaborative networks. - **OPEN**: Ordinary People forming Extraordinary Networks. - **Blue Unicorns**: Leaders who prioritize transparency and employee empowerment. - **Social Recruiting**: Leveraging platforms to attract talent and build employer brands.

How does social media impact businesses according to the book?

Social media transfers power to customers, who now dictate brand reputations through reviews and viral feedback. Companies face pressure to be transparent, engage authentically, and address issues publicly. The book highlights examples like Barilla’s turnaround after a PR crisis and Zappos’ customer-centric culture.

What is the "Death of Large" in *A World Gone Social*?

It refers to the decline of rigid, hierarchical corporations unable to adapt quickly. Socially agile "nano" businesses—small, fluid teams—outperform larger competitors by prioritizing innovation, customer feedback, and decentralized decision-making.

What companies exemplify adapting to the Social Age?

- **Zappos**: Built a culture of customer obsession and employee autonomy. - **Southwest Airlines**: Uses social listening to improve service and retain loyalty. - **Lululemon**: Engages communities through user-generated content and transparency.

What are "Blue Unicorns" in the book?

Blue Unicorns are rare leaders who excel in the Social Age by fostering trust, empowering employees, and prioritizing purpose over profit. They reject top-down control, instead cultivating open dialogue and collaborative problem-solving.

A world gone social Summary, PDF, EPUB, Audio

A world gone social

Ted Coiné and Mark Babbit

3.77 (109 Reviews)

Business Communication skill Entrepreneurship

概要

主なポイント

著者

よくある質問

In "A World Gone Social," Coine and Babbitt reveal why social media isn't just a trend but a business revolution. Featured on Blinkist, this guide shows how flat hierarchies and digital influencers now outweigh traditional authorities - is your company ready for extinction or evolution?

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Social media is inherently neutral-like a hammer that can either build or destroy.

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コロンビア大学卒業生がサンフランシスコで開発

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BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

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A world gone social

Ted Coiné and Mark Babbit

3.77 (109 Reviews)

Business Communication skill Entrepreneurship

概要

主なポイント

著者

よくある質問

あなたに合った学び方を探す

クイックサマリー12分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード10件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

エンタメ25分

楽しく魅力的な方法で本を楽しむ

「A world gone social」のベストクォート

Social media is inherently neutral-like a hammer that can either build or destroy.

重要なポイント

The Quiet Revolution Reshaping Every Corner of Business

00:00

A customer tweets a complaint about a broken guitar. Within days, 14 million people watch the story unfold. A 22-year-old starts an online petition about a bank fee. Three hundred thousand signatures later, a multibillion-dollar corporation reverses course. An intern at an eight-person startup makes a single phone call that four established brands ignored-and wins a customer who shares the experience with 300,000 followers. This isn't science fiction. It's Tuesday. We're living through a transformation as profound as the shift from agriculture to industry, yet many leaders still operate as if it's 1995. The command-and-control hierarchies that dominated the twentieth century-with their knowledge hoarding, rigid bureaucracies, and top-down edicts-are crumbling. Not because of some management fad, but because they simply can't compete anymore. The tools that once kept power concentrated at the top have been democratized. A single person with passion and a smartphone now wields influence that once required armies of PR professionals and millions in advertising spend. Resistance to this new reality comes in predictable flavors. Some dismiss social as a passing trend, like disco or pet rocks. Others remain comfortably ignorant, insisting their current success proves change unnecessary. Still others fear losing the power that hierarchy once guaranteed them. They're like the British naval ship in that famous exchange, demanding the lighthouse change course-not realizing they're demanding the impossible. Think about what's actually happening. Solopreneurs launch businesses from kitchen tables with virtually no capital, gaining traction through nothing but authentic engagement. Customers bypass marketing departments entirely, conferring with each other to decide what's worth buying. Job seekers ignore corporate PR, learning what companies are really like from current employees sharing unfiltered experiences online. Expertise has escaped the executive suite. Knowledge flows freely, rendering traditional gatekeepers obsolete. This shift runs deeper than platforms or technology. Today's workforce-particularly those who grew up with the internet-operates from fundamentally different assumptions. They trust more readily, communicate more openly, and expect collaboration from all directions. They don't understand why information should be hoarded or why good ideas should die in committee. Organizations clinging to Industrial Age thinking aren't just outdated-they're actively repelling the talent and customers they need to survive.

The Customer Megaphone Changes Everything

Employees Hold the Big Stick Now

Finding Talent in the Age of Transparency

Engagement: The Foundation Everything Rests Upon

Communities: Where Brands Come Alive

The End of Bigness and What Comes Next

あなたに合った学び方を探す

クイックサマリー

『A world gone social』を12分で要約

『A world gone social』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

00:00

フラッシュカード

『A world gone social』から厳選した10の洞察

『A world gone social』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

エンタメ

『A world gone social』のレッスンを25分のストーリーで

鮮やかなストーリーテリングを通じて『A world gone social』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

00:00

パーソナライズ

あなた自身の方法で『A world gone social』を体験。

何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

コロンビア大学卒業生がサンフランシスコで開発

BeFreedは1,000,000の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

コロンビア大学卒業生がサンフランシスコで開発

BeFreedは1,000,000の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

今すぐ学習の旅を始めよう

この要約をダウンロード

A world gone socialの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。

「A world gone social」のベストクォート

「A world gone social」のベストクォート

おすすめの本

重要なポイント

The Quiet Revolution Reshaping Every Corner of Business

The Customer Megaphone Changes Everything

Employees Hold the Big Stick Now

Finding Talent in the Age of Transparency

Engagement: The Foundation Everything Rests Upon

Communities: Where Brands Come Alive

The End of Bigness and What Comes Next

おすすめの本

重要なポイント

The Quiet Revolution Reshaping Every Corner of Business

The Customer Megaphone Changes Everything

Employees Hold the Big Stick Now

Finding Talent in the Age of Transparency

Engagement: The Foundation Everything Rests Upon

Communities: Where Brands Come Alive

The End of Bigness and What Comes Next

A world gone social by Ted Coiné and Mark Babbit Summary

Overview of A world gone social

Similar books to A world gone social

「A world gone social」のベストクォート

クイックサマリーモード - 『A world gone social』の要約を12分で読む・聴く

フラッシュカードモード - 『A world gone social』から厳選した10の洞察

エンタメモード - 『A world gone social』のレッスンを25分のストーリーで

パーソナライズモード - 『A world gone social』の要約を0分で読む・聴く

A world gone socialのPDFをダウンロード

A world gone socialのEPUBをダウンロード

A world gone social by Ted Coiné and Mark Babbit Summary

Overview of A world gone social

Similar books to A world gone social

「A world gone social」のベストクォート

おすすめの本

重要なポイント

The Quiet Revolution Reshaping Every Corner of Business

The Customer Megaphone Changes Everything

Employees Hold the Big Stick Now

Finding Talent in the Age of Transparency

Engagement: The Foundation Everything Rests Upon

Communities: Where Brands Come Alive

The End of Bigness and What Comes Next

クイックサマリーモード - 『A world gone social』の要約を12分で読む・聴く

フラッシュカードモード - 『A world gone social』から厳選した10の洞察

エンタメモード - 『A world gone social』のレッスンを25分のストーリーで

パーソナライズモード - 『A world gone social』の要約を0分で読む・聴く

A world gone socialのPDFをダウンロード

A world gone socialのEPUBをダウンロード

おすすめの本

重要なポイント

The Quiet Revolution Reshaping Every Corner of Business

The Customer Megaphone Changes Everything

Employees Hold the Big Stick Now

Finding Talent in the Age of Transparency

Engagement: The Foundation Everything Rests Upon

Communities: Where Brands Come Alive

The End of Bigness and What Comes Next