See You on the Internet by Avery Swartz Summary
Overview of See You on the Internet
In "See You on the Internet," tech expert Avery Swartz - ranked #5 on Search Engine Journal's Top Women in Marketing - delivers a digital marketing blueprint praised as "200 pages of pure gold" by industry leaders. Your failsafe guide to conquering the online world without a technical degree.
Similar books to See You on the Internet
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
When the Internet Became Your New Storefront and the Framework That Cuts Through the Noise
Every morning, millions of business owners wake up to the same gnawing anxiety: Am I doing this digital thing right? The laptop glows with a dozen browser tabs-Facebook ads, Google Analytics, email campaigns, website updates-each demanding attention, none offering clarity. Despite technology's promise to simplify everything, digital marketing often feels like drowning in an ocean of options with no shore in sight. This overwhelm isn't a personal failing. When starting a business used to require a storefront lease and Yellow Pages ad, the path was clear. Today's entrepreneurs face an entirely different landscape-one where Instagram algorithms shift overnight, SEO rules constantly evolve, and every platform screams for attention. The paradox is real: technology has lowered barriers to entry while simultaneously raising the complexity ceiling. What most small businesses lack isn't more tactics or tools-it's a coherent way to think about digital presence that connects online activities to actual business outcomes. Think about the last marketing experiment you tried. Maybe you posted daily on Instagram for a month, or perhaps you redesigned your website. Now ask yourself: Did it work? If you're unsure, you're not alone-and you've just discovered why most digital marketing fails. The missing ingredient is a simple framework that transforms confusion into clarity: Set your goal, Choose your KPI, Measure (before), Leap, Measure (after), and Learn. This cycle isn't sexy or revolutionary, but it works because it forces intentionality at every step. Start with a concrete business goal-not "grow my business" but something specific like "increase workshop registrations by 20%" or "attract 50 new email subscribers monthly." Vague aspirations produce vague results. Next, select one key performance indicator that directly relates to your goal. If you want workshop registrations, track website visits to your registration page. If you want email subscribers, measure signup form completions. Before launching any campaign, record your baseline measurement. This step feels tedious, but without it, you're flying blind. Then comes the "Leap"-acknowledging that despite research and planning, digital marketing requires calculated experimentation. After running your campaign, measure the same KPI again and compare before and after to extract genuine learning. Consider Leena, a real estate broker who jumped onto a trendy social platform without this framework. Driven by FOMO, she posted religiously for months but never defined success or measured results. When she finally paused to evaluate, she realized her efforts generated zero client inquiries. Without clear goals and measurements, her digital marketing became an exhausting chore rather than a strategic asset.
Building Your Digital Foundation and Creating a Website That Works
The Three Non-Negotiables and Protecting What You've Built
Content That Actually Connects With Real People
The SEO Reality Check and Local Search Strategy
Social Media: Building Community Over Follower Counts
Email Marketing and Your Digital Transformation Starts Now
クイックサマリーモード - 『See You on the Internet』の要約を12分で読む・聴く
『See You on the Internet』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『See You on the Internet』から厳選した11の洞察
『See You on the Internet』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『See You on the Internet』のレッスンを25分のストーリーで
鮮やかなストーリーテリングを通じて『See You on the Internet』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『See You on the Internet』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
See You on the Internetの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。