Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) by Dave Kerpen Summary

1. Prioritize active listening over self-promotion on social platforms.
2. Turn customers into advocates by rewarding surprise and delight.
3. Admit mistakes publicly to rebuild trust and humanize your brand.
4. Integrate social media across all customer experience touchpoints for consistency.
5. Use storytelling to create emotional connections instead of direct sales pitches.
6. Leverage Facebook and Instagram ads for hyper-targeted, relationship-driven campaigns.
7. Replace transactional interactions with collaborative content creation alongside your audience.
8. Build a company culture that empowers employees to engage authentically online.
9. Apply the Platinum Rule: Treat others as they want to be treated.
10. Design frictionless purchasing paths that let products sell themselves.
11. Transform complaints into public service recovery opportunities.
12. Combine consistent posting schedules with real-time responsiveness for maximum impact.

『Likeable social media』の著者について

Dave Kerpen is the New York Times bestselling author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks), a seminal guide in social media marketing. A serial entrepreneur and keynote speaker, Kerpen co-founded Likeable Media, an award-winning agency serving brands like Verizon and Heineken, and later sold it to 10Pearls. His expertise spans customer engagement, brand transparency, and leveraging platforms from Facebook to Snapchat, informed by his leadership roles and contributions to Inc., Forbes, and Huffington Post.

Kerpen’s other works include Likeable Business and The Art of People, which explore leadership and interpersonal skills in the digital age. A frequent commentator on CNBC, ABC, and CBS, he translates complex social media strategies into actionable insights for businesses.

The updated edition of Likeable Social Media integrates modern tools like Instagram Stories and data-driven tactics, cementing its status as a cornerstone resource. Recognized globally, the book has guided countless organizations in building loyal online communities and remains a critical text for marketers.

『Likeable social media』に関するよくある質問

What is Likeable Social Media by Dave Kerpen about?

Likeable Social Media provides actionable strategies for businesses to build authentic customer relationships through social media. The book emphasizes listening, storytelling, and engagement over traditional advertising, focusing on platforms like Facebook and Twitter. Key concepts include responding to feedback transparently, integrating social media into customer experiences, and leveraging user-generated content to create brand loyalty.

Who should read Likeable Social Media?

This book is ideal for small business owners, marketers, and entrepreneurs new to social media marketing. It offers foundational guidance for creating compelling content, managing online reputations, and fostering customer connections. Intermediate users will also benefit from its emphasis on long-term engagement strategies.

Is Likeable Social Media worth reading in 2025?

Yes. While some examples (e.g., Foursquare, older Facebook features) feel outdated, the core principles—authenticity, active listening, and customer-centric engagement—remain timeless. The book’s actionable frameworks for handling criticism and building trust are still widely applicable.

What are the main ideas in Likeable Social Media?

1. Listen actively: Monitor conversations to understand customer needs.
2. Engage authentically: Avoid hard sells; focus on relationship-building.
3. Leverage stories: Encourage customers to share experiences.
4. Admit mistakes: Address negative feedback openly to rebuild trust. These strategies aim to create a "likeable" brand that customers voluntarily promote.

How does Likeable Social Media recommend handling negative feedback?

The book advises brands to respond quickly, apologize sincerely, and resolve issues publicly. Deleting criticism is discouraged, as transparency strengthens credibility. Examples include turning complaints into opportunities for improvement, such as offering compensations to dissatisfied customers.

What social media platforms does Likeable Social Media focus on?

While Facebook and Twitter are primary focuses, the appendix covers Google+, Pinterest, Instagram, and YouTube. However, the bulk of actionable advice—like optimizing posts for engagement and using targeted ads—centers on Facebook’s ecosystem.

What is the “Likeable” framework in the book?

The framework prioritizes authenticity over polished messaging, consistency in engagement, and empathy in customer interactions. Brands are urged to “delight, not sell” by creating shareable content and valuing long-term relationships over short-term sales.

What are common criticisms of Likeable Social Media?

Critics note dated examples (e.g., Ashton Kutcher’s Twitter dominance) and limited coverage of emerging platforms like TikTok. However, reviewers praise its practical advice for small businesses and emphasis on ethical social media practices.

How does Likeable Social Media compare to Contagious by Jonah Berger?

Both books stress storytelling, but Contagious delves into the psychology of viral content, while Likeable Social Media focuses on tactical engagement. Kerpen’s work is more beginner-friendly, with step-by-step guides for Facebook ads and community management.

Why is Likeable Social Media relevant in 2025?

Despite platform updates, its core message—building trust through transparency—aligns with modern consumers’ demand for ethical brands. The rise of AI-driven customer service makes its human-centric strategies even more critical for differentiation.

What quotes from Likeable Social Media are most impactful?

• “Listen first, sell later.”
• “Social media is a cocktail party, not a megaphone.” These quotes underscore the book’s theme of prioritizing dialogue over monologue to foster organic brand advocacy.

How can Likeable Social Media help small businesses?

It provides cost-effective tactics for competing with larger brands, such as leveraging user-generated content, creating Facebook groups for community-building, and using targeted ads to reach local audiences. Case studies demonstrate measurable ROI for businesses that implement its strategies.