The End of Marketing book cover

The End of Marketing by Carlos Gil Summary

The End of Marketing
Carlos Gil
3.58 (221 Reviews)
Business
Communication skill
Entrepreneurship
概要
主なポイント
著者
よくある質問

Overview of The End of Marketing

In "The End of Marketing," award-winning strategist Carlos Gil reveals why Kim Kardashian outperforms corporations. After turning 100,000 social connections into a career at LinkedIn post-2008 layoff, Gil's counterintuitive approach asks: Can authenticity trump algorithms in the AI age?

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重要なポイント

1

Social Media's New Reality: The Human Connection Revolution

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Ever scrolled mindlessly through your social feed, bombarded by brand messages that feel like they're shouting into the void? You're not alone. Traditional marketing isn't just ineffective in today's digital landscape-it's dead. Yet the need to connect with customers has never been more vital. The path forward isn't about better advertising but becoming more human in an increasingly digital world. As social platforms evolve and algorithms change, one truth remains constant: people connect with people, not logos. The democratization of influence means everyone with a smartphone can potentially outperform major brands in engagement. Consider the "World_Record_Egg" that garnered 50 million likes and 9 million followers, proving an ordinary egg can outperform major corporations. Even with millions of followers, brands may only reach 1% of their audience organically, with perhaps just 30 becoming true "super fans." These genuine relationships matter more than vanity metrics. Social media has evolved from its social roots into a branding marketplace, though recent global events have shifted focus back to authentic community building. It's become an escape from ordinary life, connecting billions to a parallel universe where marketing must adapt to multiway communication rather than traditional one-way broadcasting approaches.

2

The Attention Economy: Quality Over Quantity

3

The Savage Approach: Proactive Engagement That Wins

4

Facebook's Hidden Power: Beyond the Algorithm

5

Content Creation in a Tinder World: Visual First, Always

6

Employee Advocacy: Your Most Powerful Marketing Asset

7

The Future of Marketing: Human in a Digital World

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『The End of Marketing』は単なる本ではありません—Businessのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

クイックサマリーモード - 『The End of Marketing』の要約を9分で読む・聴く

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『The End of Marketing』を9分で要約

『The End of Marketing』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

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フラッシュカードモード - 『The End of Marketing』から厳選した10の洞察

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フラッシュカード
『The End of Marketing』から厳選した10の洞察

『The End of Marketing』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

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エンタメモード - 『The End of Marketing』のレッスンを24分のストーリーで

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@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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