
In "The End of Marketing," award-winning strategist Carlos Gil reveals why Kim Kardashian outperforms corporations. After turning 100,000 social connections into a career at LinkedIn post-2008 layoff, Gil's counterintuitive approach asks: Can authenticity trump algorithms in the AI age?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Ever scrolled mindlessly through your social feed, bombarded by brand messages that feel like they're shouting into the void? You're not alone. Traditional marketing isn't just ineffective in today's digital landscape-it's dead. Yet the need to connect with customers has never been more vital. The path forward isn't about better advertising but becoming more human in an increasingly digital world. As social platforms evolve and algorithms change, one truth remains constant: people connect with people, not logos. The democratization of influence means everyone with a smartphone can potentially outperform major brands in engagement. Consider the "World_Record_Egg" that garnered 50 million likes and 9 million followers, proving an ordinary egg can outperform major corporations. Even with millions of followers, brands may only reach 1% of their audience organically, with perhaps just 30 becoming true "super fans." These genuine relationships matter more than vanity metrics. Social media has evolved from its social roots into a branding marketplace, though recent global events have shifted focus back to authentic community building. It's become an escape from ordinary life, connecting billions to a parallel universe where marketing must adapt to multiway communication rather than traditional one-way broadcasting approaches.
『The End of Marketing』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The End of Marketing』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The End of Marketing』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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