
In our disconnected digital age, Susan McPherson's "The Lost Art of Connecting" reveals her transformative Gather-Ask-Do method for building authentic relationships. Released during the pandemic when we needed it most, this guide has become essential reading for leaders rebuilding post-isolation networks with purpose, not transactions.
Susan McPherson, author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships, is a renowned corporate responsibility expert and serial connector with over three decades of experience in social impact strategy.
Blending insights from her roles as founder/CEO of McPherson Strategies—a communications consultancy advising brands like Intel and Tiffany & Co. Foundation—and as an angel investor in women-led startups, the book reflects her career-long focus on purpose-driven relationship-building.
A regular contributor to Harvard Business Review, Forbes, and Fast Company, McPherson has been featured on NPR, CNN, and in USA Today while serving on boards for USA for UNHCR and The 19th News.
Her groundbreaking Gather, Ask, Do methodology, distilled from 30+ years of networking expertise, earned recognition in Forbes’ 50 over 50—Impact list and Worth Media’s Worthy100. The book has become essential reading for professionals seeking to align career success with community impact.
The Lost Art of Connecting offers a human-centric approach to building meaningful relationships in a tech-dominated world. Susan McPherson introduces the Gather, Ask, Do methodology, emphasizing empathy over transactional networking. The book critiques superficial digital interactions and provides actionable strategies to foster authentic connections through collaboration and service-minded thinking.
This book is ideal for professionals, entrepreneurs, and leaders seeking to deepen relationships in business and life. It’s particularly valuable for those feeling isolated in digital-first environments or aiming to transition from self-focused networking to community-driven collaboration.
Yes—the book won acclaim as a Soundview Magazine Best Business Book (2021) and provides practical frameworks like the Gather, Ask, Do method. McPherson’s blend of humor, case studies (e.g., Adam Grant, Whitney Johnson), and emphasis on mental health benefits make it a standout guide for modern relationship-building.
McPherson’s three-step framework:
This approach shifts networking from transactional to transformative.
The book argues that tech-driven interactions exacerbate isolation by prioritizing quantity over quality. McPherson advocates for “value-based connections,” urging readers to prioritize in-person or intentional virtual engagements that align with personal and professional goals.
These lines underscore the book’s theme of service-driven relationships.
While both focus on relationship-building, McPherson’s work prioritizes quality and mutual support over Ferrazzi’s emphasis on strategic networking. The Lost Art of Connecting also integrates modern challenges like digital burnout, offering a post-pandemic perspective.
Some reviewers note the methodology may feel overly structured for introverts. However, McPherson balances this with adaptable strategies, acknowledging that connection styles vary.
As remote work and AI-driven communication rise, the book’s focus on human-centric collaboration addresses growing concerns about workplace disconnection. Its lessons on empathy and intentionality align with 2025 trends in employee well-being and CSR.
Managers can use the Ask phase to foster psychological safety by soliciting team input, and Do to implement mentorship programs. McPherson’s emphasis on “celebrating others” also aligns with inclusive leadership practices.
McPherson advises introverts to leverage small-group interactions (Gather) and focus on deep listening during the Ask phase. She also recommends digital tools for follow-up, reducing pressure in real-time conversations.
The book reframes networking as “community-building”—a long-term investment in shared growth rather than short-term gains. McPherson highlights stories where collaborative connections led to unexpected opportunities, like cross-industry partnerships.
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Enjoy the book in a fun and engaging way
Relationships are relationships regardless of context.
Your existing network is your biggest asset.
Become the host and doing the inviting yourself.
Break down key ideas from The Lost Art of Connecting into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
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Imagine walking into a networking event feeling not dread, but genuine excitement. What if instead of focusing on what others can do for you, you asked, "How can I help?" This simple question transforms networking from a transactional chore into an opportunity for authentic connection. In a world where we're digitally connected yet increasingly isolated, this mindset shift is revolutionary. Despite our hyperconnected lives, Americans' social networks have shrunk by nearly one-third since the 1980s, creating a loneliness epidemic that affects our health, wellbeing, and work performance. Research shows lonely workers are less productive, more likely to quit, and experience higher burnout rates-a situation the pandemic only worsened. The traditional networking approach gets it backward. By separating our "work self" from our "personal self," we create superficial connections that prevent us from bringing our whole selves to professional interactions. The most successful business relationships mirror the authenticity of personal ones-they emerge from supporting others, amplifying underrepresented voices, and using business as a force for positive change.
Meaningful connection follows a three-part framework: Gather, Ask, Do. This methodology helps create your personal constellation of relationships centered around the question "How can I help?" In the Gather stage, you connect with yourself first. Examine your relationship with yourself and clarify your values and goals. Are you an extrovert energized by large gatherings or someone who prefers intimate connections? Understanding this helps you stay intentional and make the biggest impact without burning out. During the Ask phase, you deepen relationships through curiosity rather than self-interest. By listening actively and seeking ways to be of service, you shift from transactional networking to genuine relationship building. The Do stage is where magic happens-taking immediate action to help others builds trust and deeper connections. Research confirms that people with robust social networks perform better, feel more fulfilled, and even live longer. The key is seeing and being seen by others in an authentic way. Like tending a garden, meaningful connections require regular care. Using modern communication tools with intention allows you to bring people together without the anxiety that makes networking feel like a dirty word.
Your existing network is your biggest asset, even when starting fresh. Every person you know has something valuable to offer your career. Common excuses about being too busy or not wanting to bother others often mask a fear of vulnerability. Most Americans consider only 15 percent of coworkers "real friends," maintaining artificial barriers between professional and personal relationships. Breaking down these barriers can transform colleagues into genuine friends. We're influenced by people up to four degrees of separation - each new connection potentially links you to thousands. Nicholas Christakis's research shows how happiness and altruism ripple through these interconnected networks. Of the four manager types - teachers, cheerleaders, always-on, and connectors - connector managers build the strongest teams. Working for a connector triples your chances of becoming a high performer and increases engagement by 40 percent. These leaders excel at facilitating relationships both inside and outside the organization.
Stop waiting for invitations and start creating gatherings. Traditional networking often feels forced, but hosting transforms your mindset from "Will I be invited?" to "Who should I invite?" - putting you in a position of leadership. When you extend invitations, recipients naturally want to reciprocate. But first, define your gathering's purpose. Are you trying to raise awareness, educate, or fundraise? Being intentional means learning to say "no thank you" when necessary, countering people-pleasing tendencies. Organize gatherings around specific causes to create natural alignment among attendees. Whether supporting political candidates, discussing reproductive rights, or addressing practical challenges like managing kids' screen time, purpose-driven gatherings foster meaningful connections. Relationships need regular maintenance. Set aside time monthly to check in with people - no asks, no required responses. Simple "thinking of you" messages show you value genuine connection, building trust that becomes the foundation for meaningful professional relationships.
Coworking spaces provide more than workspace - they create community. With 3.8 million global members by 2020, these environments combat isolation through shared spaces and events. Studies show members experience expanded networks (79%), reduced loneliness (83%), and increased happiness (89%). These spaces unite diverse professionals, enabling idea cross-pollination. Specialized communities like Ethel's Club (for people of color), The Riveter (for working women), and The Cru (peer coaching) demonstrate how targeted spaces can promote both inclusion and connection. Virtual alternatives exist for those without access to physical spaces. Online communities like The League of Badass Women and The What - which grew to 35,000 members through authentic engagement - prove digital spaces can foster meaningful connections. Valuable professional relationships often stem from casual encounters. Sociologist Mark Granovetter's 1973 research revealed 82% of professionals found jobs through occasional contacts rather than close friends. Network building follows an S-curve - starting slowly before experiencing rapid growth. Understanding this pattern helps maintain momentum during early stages, knowing consistent effort leads to exponential results.
"What's challenging for you right now, anything you need help with?" This question transforms networking events by shifting focus from rehearsed pitches to genuine connection. It equalizes interactions by acknowledging everyone both needs and can offer assistance. Enter networking situations focused on what you can offer rather than gain. When helping becomes your goal rather than personal benefit, fear of rejection diminishes. Understanding different perspectives isn't just nice - it's essential for business success and addressing societal polarization. Curious engagement and active listening expand your knowledge and perspective. Adam Grant advises that being a giver means setting smart boundaries, not saying yes to everything. Become a "generosity specialist" by offering high-impact, low-effort help like sharing knowledge or making introductions that create value without depleting energy.
Think of connections not as isolated dots but as parts of a larger constellation, where meaningful links create something greater than the sum of its parts. When building connections, focus on inspiring visions rather than small transactions. Instead of "getting a job in fundraising," aim for "eliminating world hunger." This creates more meaningful, lasting relationships. Women need two types of networks: one including men for career advancement, and a close-knit female circle for gender-specific support. Research shows women benefit from male mentors professionally, while an inner circle of two to four women provides essential peer support. Evaluate your network's diversity across age, gender, race, socioeconomic status, and geography. Diverse connections enhance both personal and professional growth by offering new perspectives and opportunities to better serve various audiences. When you embrace meaningful connection, work and life blend naturally. With purpose-driven relationships and work you love, the boundary between personal and professional dissolves into a unified, fulfilling constellation.